Discovery Early Career Researcher Award - Grant ID: DE220100100
Funder
Australian Research Council
Funding Amount
$440,524.00
Summary
The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowin ....The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowing development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness. Similar strategies could also potentially be applied to other emerging food technologies.Read moreRead less
Seamless journeys to work for young adults with physical disabilities. This project seeks to explore the transition to work of young people with a disability and, in particular, the role that digital technologies can play in improving self-determination and employment. Promoting self-determination, workforce participation and job retention are key planks in Australia’s policy reforms in the field of disability services. In 2013, Australia invested $750 million to support access to employment for ....Seamless journeys to work for young adults with physical disabilities. This project seeks to explore the transition to work of young people with a disability and, in particular, the role that digital technologies can play in improving self-determination and employment. Promoting self-determination, workforce participation and job retention are key planks in Australia’s policy reforms in the field of disability services. In 2013, Australia invested $750 million to support access to employment for people with disabilities. However, 70 per cent of this group did not keep their jobs beyond the initial six months. The project aims to provide new knowledge for policy and service delivery and deliver a web-based platform to facilitate self-determination for young people with a disability.Read moreRead less
Transforming Primary Healthcare Service Delivery: A Digital-Human Approach. This project aims to address the urgent need for a transformational shift in thinking and actions in primary healthcare service delivery. Primary care clinics, the front door of Australia's healthcare, are under considerable strain. By using a four-phase mixed methodology design across four Australian states, this project expects to generate a national evidence-based framework which takes a dual approach combining the us ....Transforming Primary Healthcare Service Delivery: A Digital-Human Approach. This project aims to address the urgent need for a transformational shift in thinking and actions in primary healthcare service delivery. Primary care clinics, the front door of Australia's healthcare, are under considerable strain. By using a four-phase mixed methodology design across four Australian states, this project expects to generate a national evidence-based framework which takes a dual approach combining the use of digital technology with humanness. Expected outcomes include the development of an Australian-first evidence-based digital resource kit, including two new tools, and a new co-designed roadmap to better facilitate this important change journey to enhance patient experience, employee wellbeing and clinic performance.
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The impact of new professional sporting teams on community engagement and fan development. New professional sporting teams are costly, often requiring substantial infrastructural support and government subsidies. This study of the launch of two new AFL teams will clarify the benefits gained in terms of the fan base they will stimulate as well as the well-being of the communities they enter, and identify ways to maximise both outcomes. This knowledge will increase the likelihood of AFL survival i ....The impact of new professional sporting teams on community engagement and fan development. New professional sporting teams are costly, often requiring substantial infrastructural support and government subsidies. This study of the launch of two new AFL teams will clarify the benefits gained in terms of the fan base they will stimulate as well as the well-being of the communities they enter, and identify ways to maximise both outcomes. This knowledge will increase the likelihood of AFL survival in a highly competitive global industry, and ensure governments and communities receive the best return for their investment in the new teams. A comprehensive understanding of the processes of acculturation for complex cultural services like AFL will also benefit other sporting and recreational industries that rely upon community support.Read moreRead less
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be ex ....Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.Read moreRead less
Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to incre ....Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to increase the quality of goods donated to Australian charities. Increases in the quality of goods donated to Australian charities delivers cost savings that can in turn be used to provide essential services to support more Australians who are in need. Read moreRead less
Pro bono service: drivers, delight, dark side and downside for the professional. Pro bono work, common in the professions, is important to Australia's economy. This ground breaking research provides rich insights into why pro bono givers feel unappreciated, unacknowledged, unreciprocated, and often taken advantage of and, importantly, equips professionals with strategies for enhanced outcomes.
Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. Th ....Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. The program developed will be made available for teacher use in secondary Australian Schools.Read moreRead less
Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a multi-level study. This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.
Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional educ ....Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional education represents an unseparated service, as the teaching and learning occur simultaneously in the classroom. This project will explain student preference for one mode of education delivery over the other in terms of their psychological motivation. The outcomes of this research are expected to influence the provision of higher education.Read moreRead less