Cancer culture: understanding anti-cancer campaigns in Australia. How do we change culture to improve public health? This project investigates the history of Australian anti-cancer campaigns to understand the nexus between science, advocacy, policy and behavioural change. The campaigns of Cancer Council Victoria modified government policy, pushed Australia into international prominence in public health research and translation, and influenced behaviour. The project seeks to analyse the deploymen ....Cancer culture: understanding anti-cancer campaigns in Australia. How do we change culture to improve public health? This project investigates the history of Australian anti-cancer campaigns to understand the nexus between science, advocacy, policy and behavioural change. The campaigns of Cancer Council Victoria modified government policy, pushed Australia into international prominence in public health research and translation, and influenced behaviour. The project seeks to analyse the deployment of such campaigns, the socio-cultural and political context that allowed them to leverage policy change, and their connection to life-saving behaviours. Distilling elements of success and failure will better inform advocates and governments in preventing cancer and other diseases through future health promotion.Read moreRead less
Weighing the impact: How do Australian families interpret and respond to population messaging about obesity, weight loss and physical activity? How do adults and adolescents - both fat and thin - respond to the range of obesity messages that they are exposed to in their everyday lives? This study investigates the attitudes and opinions of 150 families about current obesity campaigns, and will develop a practical template for improving current obesity messaging strategies.