Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by t ....Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by the Australian screen industry as web series contribute to innovation in a rapidly evolving global screen ecology. We have partnered with four leading web series festivals who will benefit directly from a hosting a number of forums for the discussion and dissemination of our comparative findings.Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less
Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Safety, risk and wellbeing on digital dating apps. This project aims to build an evidence-base scoping and strategic planning of health promotion campaigns targeting Australian dating app users. The rise of digital dating apps generates a number of issues regarding cultures of health and wellbeing, including concerns regarding risks of sexual assault, and sexually transmitted infection transmission. Popular media reports raise concerns regarding sexual privacy breaches, in the form of ‘revenge p ....Safety, risk and wellbeing on digital dating apps. This project aims to build an evidence-base scoping and strategic planning of health promotion campaigns targeting Australian dating app users. The rise of digital dating apps generates a number of issues regarding cultures of health and wellbeing, including concerns regarding risks of sexual assault, and sexually transmitted infection transmission. Popular media reports raise concerns regarding sexual privacy breaches, in the form of ‘revenge porn’, sexual harassment and sexual assault. Despite this, little evidence exists regarding the role apps currently play in users’ everyday negotiations of consent, condom use, contraception, and other aspects of sexual health and wellbeing. The outcomes of this project will establish foundations for future health interventions promoting sexual health and safety for digital dating app users, and take an innovative participatory approach. This will result in practical, strategic recommendations regarding the future planning, and implementation of digital health promotion campaigns targeting diverse populations, including heterosexual and same-sex-attracted young people aged 15-30.
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The ABC, its Archives and its Audiences. This project aims to enable deeper understandings of the role of Australia’s principal public service broadcaster in the lives of audience members across the country, and the community needs and interests that have shaped it. The project, in partnership with the Australian Broadcasting Corporation and the National Archives of Australia, is significant because it will uncover and interpret paper records relating to listeners and viewers during the broadcas ....The ABC, its Archives and its Audiences. This project aims to enable deeper understandings of the role of Australia’s principal public service broadcaster in the lives of audience members across the country, and the community needs and interests that have shaped it. The project, in partnership with the Australian Broadcasting Corporation and the National Archives of Australia, is significant because it will uncover and interpret paper records relating to listeners and viewers during the broadcaster’s first 50 years. Expected outcomes include an enlarged and more discoverable media archive for the benefit of researchers, industry and all Australians; an innovative audience-centred approach to the ABC’s history; and enhanced academic, archival and media collaborations. Read moreRead less
Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implem ....Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implementation), online repository (website) and symposium for knowledge sharing and transferring of learnings. This should provide significant benefits to the museums sector including digital innovation for social inclusion strategies and resources.
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New approaches measuring Australia’s creative workforce: Beyond the Census . This project aims to develop new approaches to measuring Australia’s creative workforce to address increasingly urgent questions about the value of this growing but poorly understood part of the economy and society. It expects to develop and demonstrate novel methods for capturing a range of creative activity currently at the margins of traditional measurement typified by the Census. Expected outcomes, which will benefi ....New approaches measuring Australia’s creative workforce: Beyond the Census . This project aims to develop new approaches to measuring Australia’s creative workforce to address increasingly urgent questions about the value of this growing but poorly understood part of the economy and society. It expects to develop and demonstrate novel methods for capturing a range of creative activity currently at the margins of traditional measurement typified by the Census. Expected outcomes, which will benefit industry partners, the cultural and creative industries, and international scholarship, include new understandings of the scope of creative qualifications, the contribution of creatives working outside the creative industries, the extent of second and other incomes, and the value of volunteering and online entrepreneurship.Read moreRead less
Addressing Misinformation with Media Literacy through Cultural Institutions. Misinformation can harm democratic processes, social cohesion and public health outcomes. Media literacy prepares citizens for misinformation by developing critical analysis abilities. This project partners with Australian public cultural institutions to increase adult media literacy. Through an action-based, mixed methods approach, the project investigates adults’ experiences with online misinformation and assesses the ....Addressing Misinformation with Media Literacy through Cultural Institutions. Misinformation can harm democratic processes, social cohesion and public health outcomes. Media literacy prepares citizens for misinformation by developing critical analysis abilities. This project partners with Australian public cultural institutions to increase adult media literacy. Through an action-based, mixed methods approach, the project investigates adults’ experiences with online misinformation and assesses their ability to identify and challenge it. Research findings will inform the design and evaluation of targeted evidence-based media literacy training and resources that will be shared across broadcast media, physical spaces and online. Through these initiatives Australians will be better equipped to combat misinformation.Read moreRead less
Media innovation and the civic future of Australia's country press . At a time when the future of news and public interest journalism is facing unprecedented crisis, this research will take a participatory approach to developing and road-testing an innovations agenda for Australia’s country press in the digital era. Longstanding partners Deakin and Country Press Australia will provide the first comprehensive assessment of the sector’s civic value and provide urgently needed evidence and strategi ....Media innovation and the civic future of Australia's country press . At a time when the future of news and public interest journalism is facing unprecedented crisis, this research will take a participatory approach to developing and road-testing an innovations agenda for Australia’s country press in the digital era. Longstanding partners Deakin and Country Press Australia will provide the first comprehensive assessment of the sector’s civic value and provide urgently needed evidence and strategies to rethink media innovation, inform industry practice and federal communication policy. Outcomes will include realising the industry's collaborative potential as a driver of innovations that can increase quality news and information flows and ensure the sustainability of newspapers serving rural areas.Read moreRead less
Supporting the sustainability of Australia's local news ecosystem. This project aims to understand how Australia’s main public broadcaster, the ABC, can best support public interest journalism in rural and regional communities, with a specific focus on fragile and underserved areas of the nation’s local news ecosystem. The project will develop new knowledge around media power and how news providers can work together to secure the sustainability of local news. Expected outcomes include a framewor ....Supporting the sustainability of Australia's local news ecosystem. This project aims to understand how Australia’s main public broadcaster, the ABC, can best support public interest journalism in rural and regional communities, with a specific focus on fragile and underserved areas of the nation’s local news ecosystem. The project will develop new knowledge around media power and how news providers can work together to secure the sustainability of local news. Expected outcomes include a framework to identify and define areas of news need, an assessment of existing interventions and road-tested approaches to improve information quality. The project should provide benefits by supporting forms of local journalism that ultimately enhances the demographic health and social fabric of small towns and cities.
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