Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on eff ....Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.Read moreRead less
Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of drivin ....Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of driving, cultural identity and media representations. The focus is on young drivers, with a special emphasis on gender differences. The project will generate new approaches to road safety research and driver education campaigns.Read moreRead less
Young, Mobile, Networked: Mobile Media and Youth Culture in Australia. Mobiles are a common part of life for young Australians, yet there is very little reliable data about how these are used and their social and cultural implications - especially new services such as mobile music, cameras and television. The qualitative and quantitative data from this project will give a detailed, national picture of mobile media use, and will be highly valuable for Australian companies, policymakers, regulator ....Young, Mobile, Networked: Mobile Media and Youth Culture in Australia. Mobiles are a common part of life for young Australians, yet there is very little reliable data about how these are used and their social and cultural implications - especially new services such as mobile music, cameras and television. The qualitative and quantitative data from this project will give a detailed, national picture of mobile media use, and will be highly valuable for Australian companies, policymakers, regulators, non-governmental organizations as well as researchers. It will provide new knowledge to inform planning and innovation, and contribute to a better understanding of the social and cultural implications of mobile technologies.Read moreRead less
Investigating, prototyping and trialling interactive online youth counselling tools. This project prototypes and trials interactive online counselling tools and evaluates their effectiveness in partnership with Australia's largest youth counselling service, Kids Help Line. There is a demonstrable need for Internet counselling practice and theory to incorporate opportunities offered by new information and communication technologies, especially to engage with the multimedia literacies of young peo ....Investigating, prototyping and trialling interactive online youth counselling tools. This project prototypes and trials interactive online counselling tools and evaluates their effectiveness in partnership with Australia's largest youth counselling service, Kids Help Line. There is a demonstrable need for Internet counselling practice and theory to incorporate opportunities offered by new information and communication technologies, especially to engage with the multimedia literacies of young people. The project will investigate multi-user graphical interactivity in youth counselling and develop an evidence base for advances in online counselling worldwide. It will research and prototype graphical tools based on traditional counselling methods to improve service delivery, and benefit the wellbeing of young Australians.Read moreRead less