Agri-food Applications of Genetically-Modified Organisms: Public Perceptions, Risk and Sustainability. Agricultural and food biotechnologies are being disseminated throughout Australia - despite growing consumer concerns. Employing a sociological framework, this research will investigate ways genetically-modified organisms (GMOs) - and their associated risks - are perceived by consumers. This Australia-wide study is significant because of the nation's current endorsement of GMOs, the reluctance/ ....Agri-food Applications of Genetically-Modified Organisms: Public Perceptions, Risk and Sustainability. Agricultural and food biotechnologies are being disseminated throughout Australia - despite growing consumer concerns. Employing a sociological framework, this research will investigate ways genetically-modified organisms (GMOs) - and their associated risks - are perceived by consumers. This Australia-wide study is significant because of the nation's current endorsement of GMOs, the reluctance/inability of science to recognise lay concerns, and the likelihood that some biotechnologies will compromise environmental sustainability. Outcomes will include: conceptual advances in relation to risk and trust; an understanding of consumer acceptance/rejection of GMOs; and, recognition of the potential for agri-food biotechnologies to contribute to sustainability.Read moreRead less
Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in ....Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in Australia, enabling them to: pre-test potential advertisements to ensure that they comply with community standards; develop advertisements which are better suited to their target audience(s); better forecast the effects of appeals on advertising outcomes; and reduce complaints to the ASB and other bodies.Read moreRead less