New Consumer Warnings To Counter Reassurance Based Tobacco Marketing
Funder
National Health and Medical Research Council
Funding Amount
$974,713.00
Summary
This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be ex ....Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.Read moreRead less
Effects Of Current And Plain Cigarette Package Design On Smokers Cigarette Evaluation
Funder
National Health and Medical Research Council
Funding Amount
$654,339.00
Summary
This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.
Implementation and evaluation of a program to reduce alcohol and related problems among farm men and women. Farming is pivotal to Australia's food production and economy; yet farm communities are under great stress. The Sustainable Farm Families program aims to strengthen rural communities across Australia, and our project will add an important component to it by producing an evidence-based strategy for encouraging farm men and women to adopt more positive alcohol-related behaviours that will l ....Implementation and evaluation of a program to reduce alcohol and related problems among farm men and women. Farming is pivotal to Australia's food production and economy; yet farm communities are under great stress. The Sustainable Farm Families program aims to strengthen rural communities across Australia, and our project will add an important component to it by producing an evidence-based strategy for encouraging farm men and women to adopt more positive alcohol-related behaviours that will lead to better physical and mental health. We expect that our project will reduce the level of dangerous alcohol consumption and enhance the economic, social and cultural fabric of rural Australia.Read moreRead less
Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia. Sports wagering is the fastest growing segment of the gambling market in Australia. Despite widespread concern about the impact of marketing strategies on the risky consumption of wagering products by young men and adolescents, research and policy has failed to keep up with this rapidly growing industry. This study will provide: detailed information about the range of ma ....Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia. Sports wagering is the fastest growing segment of the gambling market in Australia. Despite widespread concern about the impact of marketing strategies on the risky consumption of wagering products by young men and adolescents, research and policy has failed to keep up with this rapidly growing industry. This study will provide: detailed information about the range of marketing strategies used to sell sports wagering in Australia; important qualitative insights into the impact of these marketing strategies on gambling behaviours; and, recommendations for a comprehensive public health approach to help counter the potential long and short term risks associated with sports wagering marketing.Read moreRead less
A study of contemporary family, social and cultural influences on first-time mothers' decisions about infant feeding and early parenting practices. Children who are never breastfed are more likely to experience respiratory infections, gastroenteritis, diabetes and as adults, high blood pressure, obesity and type-2 diabetes. This study of infant feeding decision-making in first-time mothers will inform strategies, grounded in the daily lives of women and families to assist mothers to breastfeed f ....A study of contemporary family, social and cultural influences on first-time mothers' decisions about infant feeding and early parenting practices. Children who are never breastfed are more likely to experience respiratory infections, gastroenteritis, diabetes and as adults, high blood pressure, obesity and type-2 diabetes. This study of infant feeding decision-making in first-time mothers will inform strategies, grounded in the daily lives of women and families to assist mothers to breastfeed for longer particularly in communities where breastfeeding is not the norm. Increased support for breastfeeding women from family, community and health professionals is likely to reduce the distress reported by many new mothers. Strategic application of findings will lead to health gains from increased breastfeeding and translate into significant cost savings for the Australian health system. Read moreRead less
Understanding and preventing mental health difficulties in young Australian men using the Internet. Mental health is a major public health problem in Australia. Young men are particularly vulnerable to suicide, drug and alcohol problems and yet fail to seek appropriate help. The Internet is currently accessed by 85% of Australia's youth and yet very little evidence exists which examines the capacity of the Internet to engage young men and promote help seeking. This project will build an evidence ....Understanding and preventing mental health difficulties in young Australian men using the Internet. Mental health is a major public health problem in Australia. Young men are particularly vulnerable to suicide, drug and alcohol problems and yet fail to seek appropriate help. The Internet is currently accessed by 85% of Australia's youth and yet very little evidence exists which examines the capacity of the Internet to engage young men and promote help seeking. This project will build an evidence base which explores how innovative on-line strategies and social marketing can effectively promote help seeking behaviour and improve mental health outcomes for young men. Read moreRead less
Influences on farmer suicide in Queensland and New South Wales. Australian farmers have been identified as being at high-risk of suicide. This project will provide direction for targeted suicide prevention strategies by quantifying the individual and environmental factors that place farmers at higher risk of suicide, as well as the protective factors that may buffer against suicide and suicidal behaviours.
Improving the physical and oral health of people with severe mental illness: using Normalisation Process Theory to support new practices. The physical health of people with severe mental illness is extremely poor, often due to inadequate attention to their health needs by health professionals in primary care and the public mental health system. This project will focus on how practices can be changed to improve the health of this population and increase their access to preventative healthcare.