Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional his ....Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Academics and practitioners identify the management of brand authenticity as a critical success factor in building brand equity. Significant opportunities exist for Australian firms to benefit from application of a brand authenticity scale in the development of brand communication strategies. In particular, small firms where reputation can be built on an authentic connection to family or regional history; tourism organisations where consumption is driven by authenticity; or exporters of local brands where perceptions of what is authentically Australian are critical. It is also significant for sports organisations where the opportunity to self-authenticate is a major motivation for consumers whether spectator or participant.Read moreRead less
Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate ....Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate vital new knowledge about how markets for small-scale Australian production can be expanded. Expected outcomes of this project include the generation of robust data to inform strategies that will benefit operators in remaining competitive and support the development of new and emerging artisanal businesses.Read moreRead less
The skin of commerce: the role of plastic packaging in the construction of food security, waste and consumer activism in Australia. Plastic packaging has been important to ensuring food security in Australia, however it is also a major waste burden. This project will critically assess new approaches to reducing plastic packaging in food markets and waste streams and will produce key insights into how sustainable food systems can be organised with less reliance on plastic.
Social Network Analysis: Social Media, Peer Effects and the Environment. The aims of this proposal are to better understand the role of networks in different activities such as social media, education, crime and environment-friendly behaviour. The project expects to help inform the design and practice of policies for education and environmental authorities, police and media markets. Social networks are pervasive in Australia. The project tackles issues of criminal gangs in Australian cities, the ....Social Network Analysis: Social Media, Peer Effects and the Environment. The aims of this proposal are to better understand the role of networks in different activities such as social media, education, crime and environment-friendly behaviour. The project expects to help inform the design and practice of policies for education and environmental authorities, police and media markets. Social networks are pervasive in Australia. The project tackles issues of criminal gangs in Australian cities, the political system and environment-friendly behaviours. This project is at the frontier of work in the economics of networks, with expected outcomes to include new models and methods to better understand the impact of social networks. Benefits include clear policy recommendations to improve welfare in Australian society.Read moreRead less
From the Tap to the Bottle: an international study of the social and material life of bottled water. Water is a critical resource in Australia yet little is known about water in bottles. This project will be the first comparative study of bottled water marketing, consumption and disposal. It will make a significant contribution to national and international understandings of changing practices in the consumption of drinking water. The research will produce an analysis of the rise of the bottle i ....From the Tap to the Bottle: an international study of the social and material life of bottled water. Water is a critical resource in Australia yet little is known about water in bottles. This project will be the first comparative study of bottled water marketing, consumption and disposal. It will make a significant contribution to national and international understandings of changing practices in the consumption of drinking water. The research will produce an analysis of the rise of the bottle in relation to the tap. Specifically, how various anxieties associated with drinking tap water, in Australia and elsewhere, impact on bottled water consumption. The knowledge produced about bottled water collection, circulation and regulation will contribute to wider debates about sustainable water provision and access to safe water for all.Read moreRead less
Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards ....Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards them, and their personal music acquisition habits, the project will lead to an understanding of how having access to almost unlimited, personalised music-file collections will affect the role music plays in their lives and the follow-on impact in social, cultural and economic terms.Read moreRead less
Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
Read moreRead less
Anti-Consumerism in the Contemporary West. This project will investigate contemporary critiques of Western consumption emanating from within Western societies themselves. Divided into three interconnecting research themes, the project will offer a selective review of recent media and intellectual commentary on the consequences of consumption, a brief documentation of recent ?anti-consumption? activism in Europe, North America and Australasia, and an Australian-based ethnographic exploration of h ....Anti-Consumerism in the Contemporary West. This project will investigate contemporary critiques of Western consumption emanating from within Western societies themselves. Divided into three interconnecting research themes, the project will offer a selective review of recent media and intellectual commentary on the consequences of consumption, a brief documentation of recent ?anti-consumption? activism in Europe, North America and Australasia, and an Australian-based ethnographic exploration of how people limit consumption activities within contemporary everyday life. The project will culminate in a book-length study, representing one of the first attempts to fully document how a ?Western consumerism? is currently being challenged by intellectuals, social movement activists and ?consumers? themselves.Read moreRead less
Enhancing Capacity for Change: Promoting Leadership in Sustainable Consumption amongst Australian Youth. Building societal capacity for sustainable consumption is vital if the destructive impacts of current patterns of development and lifestyle choices are to be reversed. Directly relevant to the 'Sustainability' and 'Good Health' National Research Priorities, this research will develop the change-agent potential of a significant, high spending consumer class - youth and young adults. The resear ....Enhancing Capacity for Change: Promoting Leadership in Sustainable Consumption amongst Australian Youth. Building societal capacity for sustainable consumption is vital if the destructive impacts of current patterns of development and lifestyle choices are to be reversed. Directly relevant to the 'Sustainability' and 'Good Health' National Research Priorities, this research will develop the change-agent potential of a significant, high spending consumer class - youth and young adults. The research will result in practical guidelines and program materials for youth organizations to use in capacity building for change leadership. The resultant modelling and encouragement of sustainable consumption through 'purchasing differently' will help stimulate the growth of sustainable products and services in Australia.Read moreRead less