Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Zeroing in on food waste: Measuring, understanding and reducing food waste. By developing a socio-culturally aware public education and social marketing programme to reduce food waste behaviours, the proposal addresses the national research priority area of an environmentally sustainable Australia. Reducing food waste by just 10% would save ~$530 million worth of wasted expenditure on food and reduce food waste in landfill by ~300,000 tonnes per annum, thereby reducing the costs associated with ....Zeroing in on food waste: Measuring, understanding and reducing food waste. By developing a socio-culturally aware public education and social marketing programme to reduce food waste behaviours, the proposal addresses the national research priority area of an environmentally sustainable Australia. Reducing food waste by just 10% would save ~$530 million worth of wasted expenditure on food and reduce food waste in landfill by ~300,000 tonnes per annum, thereby reducing the costs associated with disposal and the release of harmful methane gases. The methodology refined by this project to understand food waste will provide the basis for efficient and sustainable food waste reduction strategies and provide an approach that can be generalised to other waste streams with strong socio-cultural determinants.Read moreRead less
Impact of rolling dynamic compaction. The project will lead to improved understanding and greater use of rolling dynamic compaction (RDC). RDC is a relatively new compaction technique that can be used to improve soft and derelict ground prior to the construction of roads, railways, subdivisions and structures. This project will also lead to greatly reduced ground improvement costs.
Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of commun ....Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of community-based organisations via Corporate Social Responsibility (CSR) may be effective in gaining a competitive advantage against larger competitors. This study can assist in the quantification of such CSR sponsorship benefits, in times of increased social and economic accountability and uncertain economic growth.Read moreRead less
Work, life and sustainable living: how work, household and community life interact to affect environmental behaviours and outcomes. The project addresses the research priority of an environmentally sustainable Australia. It examines how the circumstances and interaction of work, home and community affect capacities to reduce negative environmental impacts especially workplace and household transport, waste, energy and water use practices. The project brings the changing configuration of work to ....Work, life and sustainable living: how work, household and community life interact to affect environmental behaviours and outcomes. The project addresses the research priority of an environmentally sustainable Australia. It examines how the circumstances and interaction of work, home and community affect capacities to reduce negative environmental impacts especially workplace and household transport, waste, energy and water use practices. The project brings the changing configuration of work to the fore, addressing a gap in current research. It examines the implications for environmental change of the temporal and spatial organisation of 'work-life', including analysis of socio-economic and gender differences, informing practice and theory about how workers, workplaces and households can change for the better, in the interests of a sustainable, socially inclusive society.Read moreRead less
Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinem ....Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinema-going, and to identify the variables that explain cinema diversification, survival or closure. It will contribute to policy analysis in terms of local media access modelling, and will consolidate this team's international reputation for innovative Australian research in the representation of historical data.Read moreRead less
Optimising the Strategy for Breeding Micronutrient-Dense Staple Foods that Improve Human health and Nutrition. The project is part of a new paradigm for agriculture in which staple crops are bred with greater micronutrient density to improve human health. It generates strategic basic information on how nutrients interact in the body of animal models in absorption, transport and utilisation that will allow plant breeders to optimise the breeding strategy for maximum outcomes in health and minimum ....Optimising the Strategy for Breeding Micronutrient-Dense Staple Foods that Improve Human health and Nutrition. The project is part of a new paradigm for agriculture in which staple crops are bred with greater micronutrient density to improve human health. It generates strategic basic information on how nutrients interact in the body of animal models in absorption, transport and utilisation that will allow plant breeders to optimise the breeding strategy for maximum outcomes in health and minimum breeding cost. Animals deficient in the nutrients of most concern (iron, zinc, vitamin A - and inulin) will be fed new varieties with enhanced levels of these factors, and from the responses, a superior strategy will be developed.Read moreRead less
Regional Markets and Local Audiences: Case Studies in Australian Cinema Consumption, 1928-1980. The argument that Australian cinema maintains Australian identity is mirrored by the perception that imported cinema threatens national cultural integrity. We examine the historical basis for this discourse in order to propose alternative conceptual frameworks which view cultural exchange in less alarmist terms. In analysing the role of cinema in the creation of community identity, our research posit ....Regional Markets and Local Audiences: Case Studies in Australian Cinema Consumption, 1928-1980. The argument that Australian cinema maintains Australian identity is mirrored by the perception that imported cinema threatens national cultural integrity. We examine the historical basis for this discourse in order to propose alternative conceptual frameworks which view cultural exchange in less alarmist terms. In analysing the role of cinema in the creation of community identity, our research positions the social experience of Australian cinema-going as central to emerging international research, and provides a basis from which policy researchers can sustain a more complex account of national cultural maintenance, given the demographic circumstances which unavoidably position Australia as a net importer of cinema product.Read moreRead less
Fellowship for on site German-Australian collaboration to research the everyday music practices of marginalised youth as pathways to socio-economic inclusion. This project aims to deepen our successful multi-sited collaborative project, DP0345917. Humboldt's Institut fur Sozialwissenschaften has already begun a formal M.O.U. process with The Hawke Research Institute, University of South Australia. Cohen's expertise and sustained onsite co-fieldwork with the Australian CIs will augment this link, ....Fellowship for on site German-Australian collaboration to research the everyday music practices of marginalised youth as pathways to socio-economic inclusion. This project aims to deepen our successful multi-sited collaborative project, DP0345917. Humboldt's Institut fur Sozialwissenschaften has already begun a formal M.O.U. process with The Hawke Research Institute, University of South Australia. Cohen's expertise and sustained onsite co-fieldwork with the Australian CIs will augment this link, the fellowship further ensuring reciprocal understandings of the specificity of each research site, collaborative publications and consistency of methodological approaches. Adherence to common research aims and objectives and cross-cultural benchmarking will significantly enhance Australian leadership in international best practice in youth policy implementations and development programs.Read moreRead less