Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current d ....Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current debates around religious exemptions to anti-discrimination law and creates better education and health care for religious and LGBTIQ+ youth. Benefits will include increased wellbeing for religious LGBTIQ+ youth, conservatively religious and newly arrived youth communities in Australia.Read moreRead less
Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate ....Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate vital new knowledge about how markets for small-scale Australian production can be expanded. Expected outcomes of this project include the generation of robust data to inform strategies that will benefit operators in remaining competitive and support the development of new and emerging artisanal businesses.Read moreRead less
Zeroing in on food waste: Measuring, understanding and reducing food waste. By developing a socio-culturally aware public education and social marketing programme to reduce food waste behaviours, the proposal addresses the national research priority area of an environmentally sustainable Australia. Reducing food waste by just 10% would save ~$530 million worth of wasted expenditure on food and reduce food waste in landfill by ~300,000 tonnes per annum, thereby reducing the costs associated with ....Zeroing in on food waste: Measuring, understanding and reducing food waste. By developing a socio-culturally aware public education and social marketing programme to reduce food waste behaviours, the proposal addresses the national research priority area of an environmentally sustainable Australia. Reducing food waste by just 10% would save ~$530 million worth of wasted expenditure on food and reduce food waste in landfill by ~300,000 tonnes per annum, thereby reducing the costs associated with disposal and the release of harmful methane gases. The methodology refined by this project to understand food waste will provide the basis for efficient and sustainable food waste reduction strategies and provide an approach that can be generalised to other waste streams with strong socio-cultural determinants.Read moreRead less
Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinem ....Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinema-going, and to identify the variables that explain cinema diversification, survival or closure. It will contribute to policy analysis in terms of local media access modelling, and will consolidate this team's international reputation for innovative Australian research in the representation of historical data.Read moreRead less
Regional Markets and Local Audiences: Case Studies in Australian Cinema Consumption, 1928-1980. The argument that Australian cinema maintains Australian identity is mirrored by the perception that imported cinema threatens national cultural integrity. We examine the historical basis for this discourse in order to propose alternative conceptual frameworks which view cultural exchange in less alarmist terms. In analysing the role of cinema in the creation of community identity, our research posit ....Regional Markets and Local Audiences: Case Studies in Australian Cinema Consumption, 1928-1980. The argument that Australian cinema maintains Australian identity is mirrored by the perception that imported cinema threatens national cultural integrity. We examine the historical basis for this discourse in order to propose alternative conceptual frameworks which view cultural exchange in less alarmist terms. In analysing the role of cinema in the creation of community identity, our research positions the social experience of Australian cinema-going as central to emerging international research, and provides a basis from which policy researchers can sustain a more complex account of national cultural maintenance, given the demographic circumstances which unavoidably position Australia as a net importer of cinema product.Read moreRead less
Fellowship for on site German-Australian collaboration to research the everyday music practices of marginalised youth as pathways to socio-economic inclusion. This project aims to deepen our successful multi-sited collaborative project, DP0345917. Humboldt's Institut fur Sozialwissenschaften has already begun a formal M.O.U. process with The Hawke Research Institute, University of South Australia. Cohen's expertise and sustained onsite co-fieldwork with the Australian CIs will augment this link, ....Fellowship for on site German-Australian collaboration to research the everyday music practices of marginalised youth as pathways to socio-economic inclusion. This project aims to deepen our successful multi-sited collaborative project, DP0345917. Humboldt's Institut fur Sozialwissenschaften has already begun a formal M.O.U. process with The Hawke Research Institute, University of South Australia. Cohen's expertise and sustained onsite co-fieldwork with the Australian CIs will augment this link, the fellowship further ensuring reciprocal understandings of the specificity of each research site, collaborative publications and consistency of methodological approaches. Adherence to common research aims and objectives and cross-cultural benchmarking will significantly enhance Australian leadership in international best practice in youth policy implementations and development programs.Read moreRead less
Special Research Initiatives - Grant ID: SR0354670
Funder
Australian Research Council
Funding Amount
$40,000.00
Summary
Cultural Research Network: Cultural literacies, technologies, identities and histories. The Cultural Research Network's initial disciplinary base will be in cultural, media and communications studies. From this foundation it will build collaborative links with researchers from cultural history, cultural geography, cultural anthropology and creative industries to develop the capacity for innovative research into media and cultural technologies, cultural literacies, cultural histories and identiti ....Cultural Research Network: Cultural literacies, technologies, identities and histories. The Cultural Research Network's initial disciplinary base will be in cultural, media and communications studies. From this foundation it will build collaborative links with researchers from cultural history, cultural geography, cultural anthropology and creative industries to develop the capacity for innovative research into media and cultural technologies, cultural literacies, cultural histories and identities. To facilitate interdisciplinary exchange, the network will establish virtual connections, travelling master classses, seminars and symposia. The network will circulate people as well as ideas and information, bringing established Australian researchers into direct contact with postgraduates and young researchers in these fields, and pursuing international linkages.Read moreRead less
ARC Cultural Research Network. The Cultural Research Network's initial disciplinary base will be in cultural, media, and communications studies. From this foundation it will build collaborative links with researchers from cultural history, cultural geography, cultural anthropology and creative industries to develop innovative research into media and cultural technologies, cultural literacies, cultural histories and identities. To facilitate interdisciplinary exchange the network will establish v ....ARC Cultural Research Network. The Cultural Research Network's initial disciplinary base will be in cultural, media, and communications studies. From this foundation it will build collaborative links with researchers from cultural history, cultural geography, cultural anthropology and creative industries to develop innovative research into media and cultural technologies, cultural literacies, cultural histories and identities. To facilitate interdisciplinary exchange the network will establish virtual connections, travelling master classes, seminars and symposia. The network will circulate people as well as ideas, bringing established Australian researchers into direct contact with postgraduates and young researchers, and pursuing international linkages.Read moreRead less