Cancer culture: understanding anti-cancer campaigns in Australia. How do we change culture to improve public health? This project investigates the history of Australian anti-cancer campaigns to understand the nexus between science, advocacy, policy and behavioural change. The campaigns of Cancer Council Victoria modified government policy, pushed Australia into international prominence in public health research and translation, and influenced behaviour. The project seeks to analyse the deploymen ....Cancer culture: understanding anti-cancer campaigns in Australia. How do we change culture to improve public health? This project investigates the history of Australian anti-cancer campaigns to understand the nexus between science, advocacy, policy and behavioural change. The campaigns of Cancer Council Victoria modified government policy, pushed Australia into international prominence in public health research and translation, and influenced behaviour. The project seeks to analyse the deployment of such campaigns, the socio-cultural and political context that allowed them to leverage policy change, and their connection to life-saving behaviours. Distilling elements of success and failure will better inform advocates and governments in preventing cancer and other diseases through future health promotion.Read moreRead less
Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketi ....Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketing and social acceptability. This project aims to identify new strategies to transform behaviour change initiatives, which may differ by socio-economic status group. The project will be a model for national and global initiatives that seek to develop highly effective alcohol reduction messages and reduce alcohol-related harms.Read moreRead less