Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM ....Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Read moreRead less
Integrated Intelligent Decision Support for Field Design and Management of Census Operations in Australia. This project contributes to a more reliable and accurate measurement of the number and key characteristics of Australian people by supporting a more efficient and effective field design and management of the Census operations. As the Census provides a snapshot of Australia and is crucial to communities, private institutions and all levels of government in the planning of services and facili ....Integrated Intelligent Decision Support for Field Design and Management of Census Operations in Australia. This project contributes to a more reliable and accurate measurement of the number and key characteristics of Australian people by supporting a more efficient and effective field design and management of the Census operations. As the Census provides a snapshot of Australia and is crucial to communities, private institutions and all levels of government in the planning of services and facilities, this project not only addresses the research priority of smart information use, but also contributes to strengthening Australia's social and economic fabric. This project will also train highly qualified IT specialists critical to Australia's scientific and industrial development, thus increasing our competitiveness in information technology R&D.Read moreRead less
Precision Pollination: Data-driven enhancements to boost crop yield. The project aims to transform industrial crop pollination from an intuitive domain to one where decisions are based on sound data and best-practice principles. It proposes to achieve this modernisation of global pollination practice by developing novel technologies to operate a three-stage loop: honeybee pollination monitoring, simulation-based forecasting, and management. This is intended to ensure that the capability of honey ....Precision Pollination: Data-driven enhancements to boost crop yield. The project aims to transform industrial crop pollination from an intuitive domain to one where decisions are based on sound data and best-practice principles. It proposes to achieve this modernisation of global pollination practice by developing novel technologies to operate a three-stage loop: honeybee pollination monitoring, simulation-based forecasting, and management. This is intended to ensure that the capability of honeybees to provide essential ecosystem services is informed by transferable, standardised data acquisition and management techniques that maintain bee health and maximise pollination. The anticipated outcomes are higher fruit yields and quality, and a beneficial step-change in industry productivity and profitability.Read moreRead less
Data-driven water quality treatment management decision support system. Data-driven water quality treatment management decision support system. This project aims to develop a robust decision support system to predict manganese and the character and concentration of dissolved organic matter in drinking water reservoirs, using intelligent algorithms and data collected through remote autonomous instrumentation. These predicted water quality parameters could be used as model input variables to provi ....Data-driven water quality treatment management decision support system. Data-driven water quality treatment management decision support system. This project aims to develop a robust decision support system to predict manganese and the character and concentration of dissolved organic matter in drinking water reservoirs, using intelligent algorithms and data collected through remote autonomous instrumentation. These predicted water quality parameters could be used as model input variables to provide real-time decisions for plant operators on the required treatment regime for incoming raw water, and advise them on the optimal reservoir offtake depth. This will potentially minimise treatment costs and health risks for consumers. The ultimate goal is to significantly enhance current water supply management practices.Read moreRead less
Locating the mobile: intergenerational locative media practices in Tokyo, Melbourne and Shanghai. From providing convenience at a fingertip to helping criminal investigations, using locative media has become an essential part of everyday life for individuals, families, businesses and government. Responding to this nascent phenomenon, this project will provide the first cross-cultural, intergenerational study of locative media use.
Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Testing trade mark law's image of the consumer. An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.
Context-aware mobile decision support systems for medical emergency management in mass gatherings. This project contributes to gaining a clearer understanding of the nature and requirements of medical emergency during mass gathering events. We will build and test a mobile real time decision support tool for improving efficiency of medical decisions to strengthen Australia's ability to manage potential health- related hazards. This project addresses research priorities of promoting and maintainin ....Context-aware mobile decision support systems for medical emergency management in mass gatherings. This project contributes to gaining a clearer understanding of the nature and requirements of medical emergency during mass gathering events. We will build and test a mobile real time decision support tool for improving efficiency of medical decisions to strengthen Australia's ability to manage potential health- related hazards. This project addresses research priorities of promoting and maintaining good health. It capitalizes on smart information use and will be of great benefit to mass gatherings emergency management. This project will also train highly qualified IT specialists critical to Australia's scientific and industrial development, thus increasing our competitiveness in information technology R&D. Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less
Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implem ....Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implementation), online repository (website) and symposium for knowledge sharing and transferring of learnings. This should provide significant benefits to the museums sector including digital innovation for social inclusion strategies and resources.
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