A Human Factors Approach to the Design of Visual Information in the Highway Environment. Visual information in the highway environment affects drivers' perception, behaviour, and accident propensity. Using a range of methods and approaches, issues of key importance in road design will be addressed, e.g. (1) how increasing visual clutter in the road environment affects accident-producing behaviour, (2) how certain road situations create particular problems for the increasing number of older drive ....A Human Factors Approach to the Design of Visual Information in the Highway Environment. Visual information in the highway environment affects drivers' perception, behaviour, and accident propensity. Using a range of methods and approaches, issues of key importance in road design will be addressed, e.g. (1) how increasing visual clutter in the road environment affects accident-producing behaviour, (2) how certain road situations create particular problems for the increasing number of older drivers, and (3) how the road environment can be redesigned to reduce fundamental perceptual errors made by drivers. The proposal will generate new guidelines for how future road design can be optimised to minimise crash rates.Read moreRead less
A theory-based approach to the design and evaluation of anti-speeding messages to target high risk road users' attitudes and behaviours. The proposed research offers three significant benefits. First, this research will develop an improved approach to aid the design and testing of road safety anti-speeding messages. Second, the research will identify the most effective advertising messages for different groups of drivers at risk of being involved in road-related trauma such as young males. Third ....A theory-based approach to the design and evaluation of anti-speeding messages to target high risk road users' attitudes and behaviours. The proposed research offers three significant benefits. First, this research will develop an improved approach to aid the design and testing of road safety anti-speeding messages. Second, the research will identify the most effective advertising messages for different groups of drivers at risk of being involved in road-related trauma such as young males. Third, through improving the persuasiveness of anti-speeding advertising messages, the research may contribute to a reduction in the extent to which drivers engage in speeding which, in turn, may lessen speeding-related road trauma which would have significant benefits not only for road safety but for public health more broadly. Read moreRead less