Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by t ....Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by the Australian screen industry as web series contribute to innovation in a rapidly evolving global screen ecology. We have partnered with four leading web series festivals who will benefit directly from a hosting a number of forums for the discussion and dissemination of our comparative findings.Read moreRead less
Understanding and Combatting 'Dark Political Communication'. This project examines an emergent series of tactics used by political actors (i.e. politicians, lobbyists, political groups, etc.) that we are calling 'Dark Political Communication' (DPC). DPC differs markedly from existing, well-established modes of political communication, as it often involves the deliberate spread of disinformation, use of highly inflammatory language, antagonism towards the press and democratic institutions, as wel ....Understanding and Combatting 'Dark Political Communication'. This project examines an emergent series of tactics used by political actors (i.e. politicians, lobbyists, political groups, etc.) that we are calling 'Dark Political Communication' (DPC). DPC differs markedly from existing, well-established modes of political communication, as it often involves the deliberate spread of disinformation, use of highly inflammatory language, antagonism towards the press and democratic institutions, as well as actions that seek to exacerbate social discord. In this project, we will provide the first-ever complete account of DPC tactics, and provide a series of recommendations to journalists about how their practice can best evolve to address this novel communication paradigm. Read moreRead less
Addressing Misinformation with Media Literacy through Cultural Institutions. Misinformation can harm democratic processes, social cohesion and public health outcomes. Media literacy prepares citizens for misinformation by developing critical analysis abilities. This project partners with Australian public cultural institutions to increase adult media literacy. Through an action-based, mixed methods approach, the project investigates adults’ experiences with online misinformation and assesses the ....Addressing Misinformation with Media Literacy through Cultural Institutions. Misinformation can harm democratic processes, social cohesion and public health outcomes. Media literacy prepares citizens for misinformation by developing critical analysis abilities. This project partners with Australian public cultural institutions to increase adult media literacy. Through an action-based, mixed methods approach, the project investigates adults’ experiences with online misinformation and assesses their ability to identify and challenge it. Research findings will inform the design and evaluation of targeted evidence-based media literacy training and resources that will be shared across broadcast media, physical spaces and online. Through these initiatives Australians will be better equipped to combat misinformation.Read moreRead less
Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less