Consumer preferences for voluntary carbon mitigation in the aviation sector. The demand for aviation is rapidly adding to carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project aims to ....Consumer preferences for voluntary carbon mitigation in the aviation sector. The demand for aviation is rapidly adding to carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project aims to inform government policies and to help industry to develop carbon offset programs which are more likely to be supported by consumers, thus helping to reduce carbon emissions in the long term. It also aims to profile carbon offsetting groups to support communication activities to increase the size and value of offsets.Read moreRead less
Persuading tourists to use fewer natural resources when on holidays. This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will ....Persuading tourists to use fewer natural resources when on holidays. This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will provide empirical evidence on the efficacy of combining smart technology and interpersonal communication into a smart-service intervention to change guest resource use. The desired outcomes will be less resource consumption, greater guest satisfaction, and an evidence-based approach to a greener mainstream economy.Read moreRead less