New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Optimal Deployment of Wireless Sensor Networks. Wireless sensor networks consist of coordinated sensing devices that offer us new ways to understand and interact with the physical world. Australia is a leading player in developing such networks. For a given technology, the key to both optimising the quality of area monitoring and minimising the cost of a sensor network lies in deciding how best to deploy the sensors. We aim to develop powerful new methods to get the best performance from a plann ....Optimal Deployment of Wireless Sensor Networks. Wireless sensor networks consist of coordinated sensing devices that offer us new ways to understand and interact with the physical world. Australia is a leading player in developing such networks. For a given technology, the key to both optimising the quality of area monitoring and minimising the cost of a sensor network lies in deciding how best to deploy the sensors. We aim to develop powerful new methods to get the best performance from a planned sensor network. This will enhance Australia's research role in this area and directly benefit applications such as national security and environmental monitoring.
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