Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alte ....Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alternative, but effective in terms of reducing cognitive effort. The project will conduct a meta-analysis of over 250 branding strategies followed by a new data collection and latent segmentation analysis. The result will be a more comprehensive decision support tool for brand development, focusing management actions and improving marketing efficiency.Read moreRead less
Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and ....Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and greater focus and improved customer satisfaction within Australian markets. In global markets, Australian firms will have access to the tools necessary to assist them to better meet the needs of overseas' customers, resulting in improved export performance.Read moreRead less
Nobody knows anything? Applying pari-mutuel prediction markets to the motion picture industry. This project will explore the predictability of unreleased motion pictures' theatrical box office revenues using incentive rich pari-mutuel prediction markets. The mechanism will promote price discovery and associated probability estimates that will benefit those already investing in the industry as well as encouraging new investment.
Managing an ageing population for income adequacy and fiscal sustainability. This project aims to improve understanding of the impacts of existing key reforms intended to ease fiscal pressures associated with population ageing. The right mix of retirement income policies is vital to Australia's fiscal sustainability, however the effectiveness of existing policies is unknown. The project expects to identify impacts of key reforms on employment, re-training, income, savings and future retirement i ....Managing an ageing population for income adequacy and fiscal sustainability. This project aims to improve understanding of the impacts of existing key reforms intended to ease fiscal pressures associated with population ageing. The right mix of retirement income policies is vital to Australia's fiscal sustainability, however the effectiveness of existing policies is unknown. The project expects to identify impacts of key reforms on employment, re-training, income, savings and future retirement income and public pension receipt. The project will develop a new tax records-based dataset to facilitate future research on tax and welfare systems.Read moreRead less
Insecure Work and the Mental Health of Workers and their Families. This project aims to explore the relationship between insecure work and mental health by applying advanced econometric methods to large survey and administrative datasets, and newly collected survey data. This project expects to provide causal policy-relevant estimates of how insecure work is affecting the wellbeing of workers and their families, and for whom the effects are most harmful. It also expects to inform on how poor men ....Insecure Work and the Mental Health of Workers and their Families. This project aims to explore the relationship between insecure work and mental health by applying advanced econometric methods to large survey and administrative datasets, and newly collected survey data. This project expects to provide causal policy-relevant estimates of how insecure work is affecting the wellbeing of workers and their families, and for whom the effects are most harmful. It also expects to inform on how poor mental health influences the types of jobs that people enter into. This should provide significant benefits, including evidence needed to improve existing workplace and employment programs, and evidence ensuring that assistance is efficiently targeted to those workers and industries with the greatest need.Read moreRead less
Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments u ....Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments utilising a joint approach which simultaneously accounts for individual characteristics and choice behaviour that is informed by non-parametric classification techniques to account for a variety of sources of heterogeneity, not just preference heterogeneity.Read moreRead less
Communicating Product Value: Responsible Markets and the Australian Consumer. Working towards sustainable patterns of consumption is essential to attaining sustainable development in Australia. The research will add to our understanding of how Australian consumers assess the value of environmentally or socially responsible products. It will reveal the social processes and networks which inform the attitudes and purchasing behaviour concerning these products. By enabling companies to link their s ....Communicating Product Value: Responsible Markets and the Australian Consumer. Working towards sustainable patterns of consumption is essential to attaining sustainable development in Australia. The research will add to our understanding of how Australian consumers assess the value of environmentally or socially responsible products. It will reveal the social processes and networks which inform the attitudes and purchasing behaviour concerning these products. By enabling companies to link their socially and environmentally responsible strategies to their core business, the research will facilitate the development of responsible and sustainable markets. Refining the business case for sustainability will lead to a more sustainable development in Australia.Read moreRead less
Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Austral ....Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Australia imports over $40Bn worth of services each year. This project has the potential to increase the domestic and international competitiveness of Australian manufacturers and service industries and contribute to the economy by reducing dependence on service imports, and assuring ongoing employment for Australian workers. Read moreRead less
Identifying, attracting and retaining successful foster parents. This research project will improve Australian foster care systems. By developing tools to identify, attract and retain successful foster parents more effectively we will address two critical problems facing foster care organisations: decreasing numbers of foster parents and increasing numbers of 'placement breakdowns'. Improvements of these factors will (1) give foster children a more positive and healthier start to life; (2) reduc ....Identifying, attracting and retaining successful foster parents. This research project will improve Australian foster care systems. By developing tools to identify, attract and retain successful foster parents more effectively we will address two critical problems facing foster care organisations: decreasing numbers of foster parents and increasing numbers of 'placement breakdowns'. Improvements of these factors will (1) give foster children a more positive and healthier start to life; (2) reduce the extent to which foster children develop antisocial and emotional attachment problems; (3) reduce the incidence of criminal and antisocial behaviours among foster children; and consequently (4) have a positive long-term effect on the social fabric of Australia.Read moreRead less
Experiments in the Dynamics of Preference and Choice in an Evolving Social Network. This project offers revolutionary insight into the process by which social leaders emerge and leadership evolves over time. The project improves the understanding of how decisions are made individually and at group levels with important implications for commerce, marketing, and policy. Project results foster managing network development and evolution, allowing firms and government agencies to understand how they ....Experiments in the Dynamics of Preference and Choice in an Evolving Social Network. This project offers revolutionary insight into the process by which social leaders emerge and leadership evolves over time. The project improves the understanding of how decisions are made individually and at group levels with important implications for commerce, marketing, and policy. Project results foster managing network development and evolution, allowing firms and government agencies to understand how they can use networks to disseminate information to consumers and individual citizens. The results will also inform the development of regulations targeting reductions in herding where such behaviour can cause harmful market disruptions.Read moreRead less