A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Por ....Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Portal and Grid-enabling analysis tools, we export the capabilities of a geographical cluster around Europe's leading computational facility and contrast this with a Virtual Cluster in Australia, where we demonstrate an innovative application of High-Performance Computing to modelling consumer behaviour and managing customer relations.Read moreRead less
Supply Chain Management and eProcurement. This project will assist Australian firms assess the impact of emerging Internet-enabled electronic business (e-business) initiatives in the area of procurement and supply chain management. The aims are to identify factors that constrain/enable e-procurement in creating sustained value; describe key elements of suceses in the development, application and effective use of e-procurement; provide the basis for assessing progress in understanding and use of ....Supply Chain Management and eProcurement. This project will assist Australian firms assess the impact of emerging Internet-enabled electronic business (e-business) initiatives in the area of procurement and supply chain management. The aims are to identify factors that constrain/enable e-procurement in creating sustained value; describe key elements of suceses in the development, application and effective use of e-procurement; provide the basis for assessing progress in understanding and use of successive waves of innovation in areas of e-procurement and supply chain management; and develop industry benchmarks for critical dimensions of effectiveness in these areas.Read moreRead less
Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less