Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on eff ....Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.Read moreRead less
�Percent Daily Intake� Versus �Equivalent Walking Time�: Making Sense Of The Kilojoules On Food And Drink Labels
Funder
National Health and Medical Research Council
Funding Amount
$108,350.00
Summary
We have already established through a series of eight qualitative focus groups plus a pilot survey using a convenience sample that the Equivalent Walking Time (EWT) food label is considered more informative, useful, and difficult to ignore than other labelling systems. As such we now seek to test the EWT against other labelling systems in a more objective and robust fashion, using a much larger, representative sample.
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE130100112
Funder
Australian Research Council
Funding Amount
$200,000.00
Summary
Behavioural research: advanced exploration of the mind. The infrastructure will enhance the capacity for conducting eyetracking and neuroimaging studies at the collaborating institutions and obtaining deeper insights into the processes underlying individual decisions in applications ranging from medical and public health to decision making in marketing, media and finance.
Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on de ....Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.Read moreRead less
Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. Howev ....Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. However, adolescent sun protection behaviours continue to decrease, and very few programs have shown potential for any impact on this key target group. This project will provide much-needed evidence on the effectiveness of carefully researched and targeted programs for adolescents.Read moreRead less
The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-reg ....The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-regarded industry partner, The Cancer Council NSW. Further, the knowledge gained in the review of existing campaigns, the analysis of literature in theory and practice, and the campaign development and evaluation will greatly enhance our ability to develop cost-effective social marketing campaigns to improve the well-being of Australians.Read moreRead less
A Consumer-centred Intervention Designed To Improve Healthy Lifestyle Behaviours And Weight Management In Preconception Women
Funder
National Health and Medical Research Council
Funding Amount
$318,768.00
Summary
Healthy weight before conception plays a crucial role in the health of future generations. Identifying unique preconception groups of women who are most likely to respond to and engage with health promotion programs will improve effectiveness of obesity prevention initiatives. This research will inform and develop a tailored preconception health promotion program that will address both individual and population needs- Australia’s first consumer-centred approach to preconception health promotion.
New Consumer Warnings To Counter Reassurance Based Tobacco Marketing
Funder
National Health and Medical Research Council
Funding Amount
$974,713.00
Summary
This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.
Public Health Communication Strategies To Reduce Population Smoking Prevalence
Funder
National Health and Medical Research Council
Funding Amount
$753,300.00
Summary
This research program will investigate the potential for and impact of advanced tobacco control policies in reducing population smoking prevalence. My research will assess the effects of tobacco taxation, further tobacco marketing restrictions and mass communication strategies on smoking attitudes and behaviours. I will also extend the methods and measures I have developed in tobacco control to improve health communication in obesity prevention and alcohol harm prevention.
Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the r ....Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.Read moreRead less