An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
Balancing the needs of customers and employees following service failure: A dyadic psychosocial approach. Service industries dominate Australia's economy. When service fails, conflicts frequently ensue, leaving customers and employees feeling angry and stressed. Consequent social and economic costs are enormous. This project addresses the research priority of promoting and maintaining good health by identifying ways in which customers and employees can resolve service problems such that particip ....Balancing the needs of customers and employees following service failure: A dyadic psychosocial approach. Service industries dominate Australia's economy. When service fails, conflicts frequently ensue, leaving customers and employees feeling angry and stressed. Consequent social and economic costs are enormous. This project addresses the research priority of promoting and maintaining good health by identifying ways in which customers and employees can resolve service problems such that participants' psychosocial needs are met and outcomes for both parties are optimised. Findings will strengthen Australia's social and economic fabric by providing strategies to increase customer satisfaction and reduce worker stress. Service firms will benefit from a more loyal customer-base, and reduced employee absenteeism, turnover and compensation claims. Read moreRead less
Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and t ....Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and the way in which they change over time. The profiles will be tied to marketing prospects through interviews and surveys. Applied benefits include the ability to predict, understand and act upon user behaviour. The project also adds substantially to theories of memory, individual differences and decision-making.Read moreRead less
Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine ....Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine the cognitive processes invoked by this pairing in order to determine how it competes with the provision of factual information. We aim to improve decision making in areas such as food choice and consumer understanding, as well as provide the knowledge base to support policy for regulating marketing communications.Read moreRead less
The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment. Australia strives to be self-sufficient in the provision of plasma and platelets in a context where demand is forecast to grow. Our research will be of significant social and applied benefit to Australia in identifying the key psychosocial determinants of plasma and platelet (apheresis) donation initiation and maintenance. In addition, our research will design an ....The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment. Australia strives to be self-sufficient in the provision of plasma and platelets in a context where demand is forecast to grow. Our research will be of significant social and applied benefit to Australia in identifying the key psychosocial determinants of plasma and platelet (apheresis) donation initiation and maintenance. In addition, our research will design and assess practical interventions to facilitate the recruitment and retention of apheresis donors. Greater understanding of the determinants of apheresis donor behaviour will help to increase the numbers of Australians choosing to become regular apheresis donors. This will allow Australia to ultimately meet its goal of self-sufficiency in providing critical medical resources.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE220100903
Funder
Australian Research Council
Funding Amount
$451,885.00
Summary
Charitable triad: How donors, beneficiaries, & fundraisers influence giving. This project aims to test a new model of charitable giving to examine how donors, beneficiaries, and fundraisers together influence donor decisions. Until now, no holistic model has existed to explain donor behaviour: past research has focused on donors but neglected beneficiaries and fundraisers. This project is expected to provide evidence for a new bedrock theory of philanthropy. Findings can also inform practitioner ....Charitable triad: How donors, beneficiaries, & fundraisers influence giving. This project aims to test a new model of charitable giving to examine how donors, beneficiaries, and fundraisers together influence donor decisions. Until now, no holistic model has existed to explain donor behaviour: past research has focused on donors but neglected beneficiaries and fundraisers. This project is expected to provide evidence for a new bedrock theory of philanthropy. Findings can also inform practitioner toolkits, offering advice to nonprofits on how to raise money effectively by understanding how the particular organisation and its beneficiaries can influence donor decisions. By helping ensure the survival of charities, this research will contribute to the delivery of essential social services that benefit many Australians.Read moreRead less
Extending the theory and measurement of personal values and testing relations of values to attitudes and behaviour. Personal values indicate what is important to us, guide our behaviour and reflect real differences between cultures, social classes, occupations, and religions. This project seeks to refine the theory and measurement of personal values across cultures to better understand the motivations that lie behind attitudes and behaviours.
The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great va ....The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great value in the development of research commercialisation policies in Universities, Research Institutes, companies and Government. Its analysis of team effectiveness will assist to identify those characteristics that enhance the performance of research teams, which will have beneficial effects to those who work in them, and ultimately to those who depend on the results of their efforts.Read moreRead less
Multidimensional unfolding: the latitude of acceptance and the structure of the single peaked response process in a multidimensional space. The latitude of acceptance and the operational function that structures the single peaked response process have only recently been understood as central to unidimensional models for the measurement of attitude, preference and choice. They have been neglected in multidimensional models. This project will formalise these two central components in a multidimens ....Multidimensional unfolding: the latitude of acceptance and the structure of the single peaked response process in a multidimensional space. The latitude of acceptance and the operational function that structures the single peaked response process have only recently been understood as central to unidimensional models for the measurement of attitude, preference and choice. They have been neglected in multidimensional models. This project will formalise these two central components in a multidimensional space. The operational function governs the relationship between any item-person distance and the latitude of acceptance defines a multidimensional hyper-sphere within which the more positive response is more likely. The project will articulate and operationalise these models for a range of typical response formats from ranking to pairwise preferences.Read moreRead less
An innovative measure of rural health and wellbeing: rapid appraisal via analysis of patterns of calls to Lifeline. Rural Australians are reported to experience poorer health and wellbeing on a wide range of indicators. However, serious problems exist with the validity and reliability of these data. This project will analyse the 85,000 calls to Lifeline made each year by rural Australians. For several reasons, use of telephone counselling services would appear to be a sensitive measure of rural ....An innovative measure of rural health and wellbeing: rapid appraisal via analysis of patterns of calls to Lifeline. Rural Australians are reported to experience poorer health and wellbeing on a wide range of indicators. However, serious problems exist with the validity and reliability of these data. This project will analyse the 85,000 calls to Lifeline made each year by rural Australians. For several reasons, use of telephone counselling services would appear to be a sensitive measure of rural community health. By triangulating primary data (community case studies using the critical incident technique) and secondary data (SEIFA and Jesuit index), this project will develop and test Lifeline calls as an index for rapidly appraising community health and wellbeing.Read moreRead less