�Percent Daily Intake� Versus �Equivalent Walking Time�: Making Sense Of The Kilojoules On Food And Drink Labels
Funder
National Health and Medical Research Council
Funding Amount
$108,350.00
Summary
We have already established through a series of eight qualitative focus groups plus a pilot survey using a convenience sample that the Equivalent Walking Time (EWT) food label is considered more informative, useful, and difficult to ignore than other labelling systems. As such we now seek to test the EWT against other labelling systems in a more objective and robust fashion, using a much larger, representative sample.
The Use Of Web 2.0 Internet Sites To Undermine Tobacco Advertising Bans And To Mobilise Tobacco Control Advocates
Funder
National Health and Medical Research Council
Funding Amount
$365,531.00
Summary
With advertising bans eroding direct tobacco advertising opportunities, tobacco companies are embracing covert means of keeping their products and policies in current and potential consumers' minds. While the Internet is being used extensively to sell cigarettes, its largely unregulated status holds much potential as a vehicle for promoting smoking and tobacco products, as well as anti-smoking dialogue. This project assesses the potential of globally popular websites to promote and discourage sm ....With advertising bans eroding direct tobacco advertising opportunities, tobacco companies are embracing covert means of keeping their products and policies in current and potential consumers' minds. While the Internet is being used extensively to sell cigarettes, its largely unregulated status holds much potential as a vehicle for promoting smoking and tobacco products, as well as anti-smoking dialogue. This project assesses the potential of globally popular websites to promote and discourage smoking.Read moreRead less
How Do Lay People Understand The Risk Of Developing Cancer? A Qualitative Study Using Grounded Theory Procedures.
Funder
National Health and Medical Research Council
Funding Amount
$282,118.00
Summary
This project is about cancer risk. New discoveries are regularly made about the contribution of genes, environmental exposures, and lifestyles to cancer risk. These findings are often reported in the mass media, or used in television advertising to encourage us to attend cancer screening or change our habits. Some cancers are said to be almost entirely preventable. In fact some experts argue that whether or not we get cancer is largely our own responsibility. This study doesn't ask what causes c ....This project is about cancer risk. New discoveries are regularly made about the contribution of genes, environmental exposures, and lifestyles to cancer risk. These findings are often reported in the mass media, or used in television advertising to encourage us to attend cancer screening or change our habits. Some cancers are said to be almost entirely preventable. In fact some experts argue that whether or not we get cancer is largely our own responsibility. This study doesn't ask what causes cancer. Instead it asks what the risk of developing cancer means to Australians and in Australian society. This question will be answered by conducting a rigorous analysis of healthy lay people's descriptions of their own and others' risk of developing cancer. The researchers will talk with a wide range of people about cancer risk. They will ask: how do we think about cancer risk for ourselves? how do we engage with information about cancer risk? Do we listen to it? Do we trust it? Does it make sense to us? What do we think should be done about it? The resulting findings will be compared with the assumptions that underlie cancer prevention activities. Finally, the discoveries made about similarities and differences will be actively translated for expert and lay audiences. There have been many studies of what it is like to be a cancer patient or to be screened for cancer. But there has been very little systematic study of the way in which healthy Australians make sense of cancer risk. This study will develop a detailed model of what cancer risk means to Australians. It will provide new knowledge to researchers and practitioners in public health, health psychology and sociology, and risk communication, guiding communication about cancer risk and research about cancer risk well into the future. It will help lay people and professionals to communicate more effectively about cancer risk, and thus support continuing improvement in cancer prevention in Australia.Read moreRead less