Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to unde ....Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to understand changes in brand behaviours as changes in underlying consumer-brand relationships. This study, using qualitative semi-structured interviews and longitudinal brand diary keeping, will uncover the personal, social, and cultural meanings associated with brand-related changes, significantly advancing our understanding of brand relationship dynamics.
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Collective Engagement towards Social Purpose. This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project expects to generate new knowledge of how to drive the emergence of engagement from an individual to a collective level, and understand the benefits that can be gained by focusing this engagement on social purpose. Expected outcomes include measur ....Collective Engagement towards Social Purpose. This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project expects to generate new knowledge of how to drive the emergence of engagement from an individual to a collective level, and understand the benefits that can be gained by focusing this engagement on social purpose. Expected outcomes include measurement tools, an intervention framework for facilitating collective engagement, and mechanisms for leveraging this engagement for community well-being. This should provide significant benefits within organisations, by enhancing their social impact and facilitating economic growth and job creationRead moreRead less
Easing the Squeeze: Dynamic and Distributed Resource Allocation with Cognitive Radio. The radio spectrum is a scarce and valuable natural resource which is being squeezed by the rapid growth in wireless communications. Cognitive radios make efficient use of radio spectrum by dynamically reusing frequencies. This requires cognitive radios to sense the local environment and to control the interference caused to existing users of the spectrum. This project will design novel dynamic and distributed ....Easing the Squeeze: Dynamic and Distributed Resource Allocation with Cognitive Radio. The radio spectrum is a scarce and valuable natural resource which is being squeezed by the rapid growth in wireless communications. Cognitive radios make efficient use of radio spectrum by dynamically reusing frequencies. This requires cognitive radios to sense the local environment and to control the interference caused to existing users of the spectrum. This project will design novel dynamic and distributed resource allocation algorithms for cognitive radios in order to significantly improve their performance using techniques from extreme value theory, game theory and mechanism design and large random matrix theory. Read moreRead less
Low-energy electro-photonics: novel materials, devices and systems. This project aims to develop low-power technologies for programming and tuning photonic integrated circuits (PICs). By replacing thermal tuning, the project will reduce power consumption from watts to milliwatts, which also eliminates the thermal crosstalk that limits the complexity of today's PICs. The expected outcome will be the basis for a generic field-programmable photonic chip, which can be used to rapidly prototype desig ....Low-energy electro-photonics: novel materials, devices and systems. This project aims to develop low-power technologies for programming and tuning photonic integrated circuits (PICs). By replacing thermal tuning, the project will reduce power consumption from watts to milliwatts, which also eliminates the thermal crosstalk that limits the complexity of today's PICs. The expected outcome will be the basis for a generic field-programmable photonic chip, which can be used to rapidly prototype designs for production as full custom chips as part of a new Australian industry capability. The expected benefits will be a faster innovation cycle, greater adoption of photonic technologies, and support of research into, for example, neuromorphic optical processing, and advanced communications and sensing systems.Read moreRead less
Dynamic phased array antennas for terahertz detection and ranging. The project aims to create reciprocal electrically-tuneable phased array antennas for terahertz waves. The antennas will comprise varactor diodes, analogue phase shifters, and dielectric resonator arrays to rapidly transmit and receive beams with high directivity and performance. The intended outcome is an integrated platform for short-range terahertz detection and ranging. This platform could be used in personal radar and drone- ....Dynamic phased array antennas for terahertz detection and ranging. The project aims to create reciprocal electrically-tuneable phased array antennas for terahertz waves. The antennas will comprise varactor diodes, analogue phase shifters, and dielectric resonator arrays to rapidly transmit and receive beams with high directivity and performance. The intended outcome is an integrated platform for short-range terahertz detection and ranging. This platform could be used in personal radar and drone-based radar, and high-contrast standoff detection. The project could benefit public security and welfare.Read moreRead less
Pumping up the volume on sound-light interactions. This project aims to create a new class of integrated microwave information processors on a single optical chip. Using electro-acoustic coupling in semiconductors, we expect to reduce optical power requirements hundredfold, enabling the emergence of practically deployable processors using ordinary telecom lasers. The expected project outcomes are inexpensive, compact, stable and energy efficient microwave photonic processors, a key requirement f ....Pumping up the volume on sound-light interactions. This project aims to create a new class of integrated microwave information processors on a single optical chip. Using electro-acoustic coupling in semiconductors, we expect to reduce optical power requirements hundredfold, enabling the emergence of practically deployable processors using ordinary telecom lasers. The expected project outcomes are inexpensive, compact, stable and energy efficient microwave photonic processors, a key requirement for reference standards and precision measurements of time and frequency. This technology has the potential to create a multitude of opportunities for commercial development in the fields of defence, information security, autonomous vehicles, sensing, and ultra-high bandwidth mobile communications.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE150100030
Funder
Australian Research Council
Funding Amount
$270,000.00
Summary
Test-bed for Wide-Area Software Defined Networking Research. Test bed for wide-area software defined networking research: This project aims to develop a wide-area test bed, spanning ten organisations, for conducting research and experimentation in the emerging disruptive technology of Software Defined Networking (SDN). SDN is likely to bring long-term transformation to the networking industry, much like cloud computing did, by enabling dynamic virtualised elastic network services under software ....Test-bed for Wide-Area Software Defined Networking Research. Test bed for wide-area software defined networking research: This project aims to develop a wide-area test bed, spanning ten organisations, for conducting research and experimentation in the emerging disruptive technology of Software Defined Networking (SDN). SDN is likely to bring long-term transformation to the networking industry, much like cloud computing did, by enabling dynamic virtualised elastic network services under software control. The test bed will empower Australian researchers in network technologies and dependent applications (for example, multimedia and security) to collaboratively develop and demonstrate novel ideas at scale. This is expected to benefit Australia by giving our researchers international recognition in this nascent area, and developing a national talent pool for local industry.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE200100071
Funder
Australian Research Council
Funding Amount
$535,000.00
Summary
Photonic Chip Integration Facility. This project will create a Photonic Chip Integration Facility responding to newly emerging global trends towards low loss waveguides and wider coverage of the optical spectrum.
The tool will grow ultrahigh quality silicon nitride and oxide thin films in a manner that is compatible with electronics and other delicate materials, balancing flexibility for materials exploration with reliability and repeatability required for photonic chip systems research. The pr ....Photonic Chip Integration Facility. This project will create a Photonic Chip Integration Facility responding to newly emerging global trends towards low loss waveguides and wider coverage of the optical spectrum.
The tool will grow ultrahigh quality silicon nitride and oxide thin films in a manner that is compatible with electronics and other delicate materials, balancing flexibility for materials exploration with reliability and repeatability required for photonic chip systems research. The proposed facility will support Australian researchers from diverse disciplines spanning broadband networks, sensing, quantum technology, materials science, and beyond while providing a clear path for translating discoveries out of the lab towards scale up industrial manufacture
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