Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Robust Productivity Measurement: An Econometric Distance Function Approach. Accurate measures of productivity are required in a range of economic analyses. For example, in the assessment of the success of microeconomic reforms, or in price-cap regulation of utility and transport infrastructure firms. In this project we investigate the use of econometric distance functions as a means of obtaining improved productivity measures. This new approach addresses the main criticisms of alternative ap ....Robust Productivity Measurement: An Econometric Distance Function Approach. Accurate measures of productivity are required in a range of economic analyses. For example, in the assessment of the success of microeconomic reforms, or in price-cap regulation of utility and transport infrastructure firms. In this project we investigate the use of econometric distance functions as a means of obtaining improved productivity measures. This new approach addresses the main criticisms of alternative approaches, such as the single output restriction in the production function approach, the optimisation assumptions embedded in both the value dual approach and the Törnqvist index approach, and the statistical noise criticism of the data envelopment analysis approach.Read moreRead less