A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
The impact of self-management training on staff satisfaction, absenteeism and an organisation's service culture. Self-management training has been widely suggested as a way to improve organisational performance. Using a classic training intervention approach, the present project will experimentally examine whether such training improves attendance and well-being at work and whether it creates a more positive approach to customers. Further, the study will examine whether changes are maintained ....The impact of self-management training on staff satisfaction, absenteeism and an organisation's service culture. Self-management training has been widely suggested as a way to improve organisational performance. Using a classic training intervention approach, the present project will experimentally examine whether such training improves attendance and well-being at work and whether it creates a more positive approach to customers. Further, the study will examine whether changes are maintained over time. The study will also test whether self-management training improves employees' perceptions of their organisation's service culture and increases their willingness to provide appropriate customer service. The practical implications of such training interventions for Human Resource Management practices in service organisations will also be evaluated.Read moreRead less
Using Measures of Ontological Distance to Evaluate the Alignment between Organizational Needs and Enterprise Systems Capabilities. Enterprise Systems (ES) packages are software systems that seek to provide their organizational users with comprehensive, integrated support for their information system needs. The development, implementation, operation, support, maintenance, and upgrade of enterprise systems is a multi-billion dollar industry. This industry is replete with stories of high-cost pro ....Using Measures of Ontological Distance to Evaluate the Alignment between Organizational Needs and Enterprise Systems Capabilities. Enterprise Systems (ES) packages are software systems that seek to provide their organizational users with comprehensive, integrated support for their information system needs. The development, implementation, operation, support, maintenance, and upgrade of enterprise systems is a multi-billion dollar industry. This industry is replete with stories of high-cost problems. Many of these problems arise because the business models embedded within ES packages do not align with the needs of their users. This project develops a methodology and measures to evaluate how well the business models embedded in an ES package meet user needs.Read moreRead less
Tackling the Tough Problems in Productivity Measurement: Infrastructure, Services and R&D. Productivity is seen as a main driver of economic growth and welfare improvements. Productivity indexes are used in a variety of policy contexts, in particular in determining the effectiveness (or otherwise) of government policies. Most industrialized countries have productivity accounts, but measurement problems persist and may even be more problematic in the future given an expansion in new goods and ser ....Tackling the Tough Problems in Productivity Measurement: Infrastructure, Services and R&D. Productivity is seen as a main driver of economic growth and welfare improvements. Productivity indexes are used in a variety of policy contexts, in particular in determining the effectiveness (or otherwise) of government policies. Most industrialized countries have productivity accounts, but measurement problems persist and may even be more problematic in the future given an expansion in new goods and services. Improved productivity measurement and an improved understanding of its sources can inform aggregate and regional policy. The project includes collaboration with the Australian Bureau of Statistics and the Productivity Commission, with the participation of the Reserve Bank of Australia.Read moreRead less