A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
Why poorer students are less likely to go to university: Theoretical and empirical evidence for Australia with implications for policy. This project will improve our understanding of the factors that lead to the under-representation of low income students in universities in Australia and other countries. The focus of the analysis will be the impact of a student's family and household environment and innate ability on their school performance, an essential pre-requisite for university admission, ....Why poorer students are less likely to go to university: Theoretical and empirical evidence for Australia with implications for policy. This project will improve our understanding of the factors that lead to the under-representation of low income students in universities in Australia and other countries. The focus of the analysis will be the impact of a student's family and household environment and innate ability on their school performance, an essential pre-requisite for university admission, together with the costs of university education. Identifying the relative importance of these factors in determining educational success will enable families, schools, universities and educational policy-makers to improve opportunities for high ability students from all socioeconomic backgrounds. This will in turn enhance economic growth and productivity, benefiting all Australians.Read moreRead less
An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
A Review of Work for the Dole as a Labour Market Program. The project will review the Work for the Dole program in terms of its first formal objective (to install work habits in young people)and in the wider context of giving young unemployed people the skills and confidence that will increase their chances of finding employment. The principal research tools used will be sample surveys and in-depth interviews. An independent substantial review will give a firm basis for discussions of the progr ....A Review of Work for the Dole as a Labour Market Program. The project will review the Work for the Dole program in terms of its first formal objective (to install work habits in young people)and in the wider context of giving young unemployed people the skills and confidence that will increase their chances of finding employment. The principal research tools used will be sample surveys and in-depth interviews. An independent substantial review will give a firm basis for discussions of the program, including how it can be improved and whether or not, given the political imperatives to retain it,it is desirable to increase expenditure on it.Read moreRead less
Enhancing the National Benefit of Volunteers through Career Development in Community Organisations: A Case Study of Senior Volunteers. This project aims to determine the benefits of career development in enhancing volunteer performance and volunteer retention, with particular attention to the needs of senior volunteers. Research concerning career development is fundamentally important in the paid workforce; little investigation has occurred in the economically important and parallel area of volu ....Enhancing the National Benefit of Volunteers through Career Development in Community Organisations: A Case Study of Senior Volunteers. This project aims to determine the benefits of career development in enhancing volunteer performance and volunteer retention, with particular attention to the needs of senior volunteers. Research concerning career development is fundamentally important in the paid workforce; little investigation has occurred in the economically important and parallel area of volunteer development. The project will build on preliminary research by the Chief Investigators by developing and testing a research instrument underpinned by career development theory. The anticipated outcomes will be (a) an improved understanding of volunteer needs within an organisation through career matching and development, (b) a generic "tool kit" for organisations wishing to develop and maintain volunteers, particularly their more experienced and senior ones and (c) a benefit to the emotional and physical well-being of the community in general and volunteers in particular.Read moreRead less
Human Capital, Innovations and Economic Growth. This project examines the effects of human capital on economic growth and international knowledge spillovers and the social returns to schooling. Furthermore, the project investigates the role played by human capital and innovations in explaining why Australia has not been able to maintain its leading position in the world over the past 135 years. To that end human capital is estimated for the OECD countries. The project addresses Research Priority ....Human Capital, Innovations and Economic Growth. This project examines the effects of human capital on economic growth and international knowledge spillovers and the social returns to schooling. Furthermore, the project investigates the role played by human capital and innovations in explaining why Australia has not been able to maintain its leading position in the world over the past 135 years. To that end human capital is estimated for the OECD countries. The project addresses Research Priority 3 by examining the role played by education in promoting an innovative culture and enhancing the capacity to absorb world frontier technology. Read moreRead less
Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater under ....Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.Read moreRead less
Financial development, liberalisation and productivity growth. The analysis performed in this project will provide some new insights into the role of financial policies in bolstering productivity growth. This issue deserves more attention from the policy circle given that a better understanding of the mechanisms by which finance affects growth performance allows policy makers to evaluate the costs and benefits associated with liberalising and deepening the financial systems, thus enabling the fo ....Financial development, liberalisation and productivity growth. The analysis performed in this project will provide some new insights into the role of financial policies in bolstering productivity growth. This issue deserves more attention from the policy circle given that a better understanding of the mechanisms by which finance affects growth performance allows policy makers to evaluate the costs and benefits associated with liberalising and deepening the financial systems, thus enabling the formulation of effective financial policies. This understanding is critical to achieve the Australian policy makers' objective of promoting financial stability and strengthening growth.Read moreRead less