An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and t ....Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and the way in which they change over time. The profiles will be tied to marketing prospects through interviews and surveys. Applied benefits include the ability to predict, understand and act upon user behaviour. The project also adds substantially to theories of memory, individual differences and decision-making.Read moreRead less
The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great va ....The Impact of Commercial Funding on Research Team Effectiveness in Health and Medical Research. The Health and Medical Research Sector has seen an increase in collaborations between public and private industry sectors. Consequently, research teams, essentially the functional units that carry out the research, may be funded from commercial and/or non-commercial sources. This project will investigate the impact of commercial funding on research teams. This ground breaking study will be of great value in the development of research commercialisation policies in Universities, Research Institutes, companies and Government. Its analysis of team effectiveness will assist to identify those characteristics that enhance the performance of research teams, which will have beneficial effects to those who work in them, and ultimately to those who depend on the results of their efforts.Read moreRead less
An innovative measure of rural health and wellbeing: rapid appraisal via analysis of patterns of calls to Lifeline. Rural Australians are reported to experience poorer health and wellbeing on a wide range of indicators. However, serious problems exist with the validity and reliability of these data. This project will analyse the 85,000 calls to Lifeline made each year by rural Australians. For several reasons, use of telephone counselling services would appear to be a sensitive measure of rural ....An innovative measure of rural health and wellbeing: rapid appraisal via analysis of patterns of calls to Lifeline. Rural Australians are reported to experience poorer health and wellbeing on a wide range of indicators. However, serious problems exist with the validity and reliability of these data. This project will analyse the 85,000 calls to Lifeline made each year by rural Australians. For several reasons, use of telephone counselling services would appear to be a sensitive measure of rural community health. By triangulating primary data (community case studies using the critical incident technique) and secondary data (SEIFA and Jesuit index), this project will develop and test Lifeline calls as an index for rapidly appraising community health and wellbeing.Read moreRead less