Struggling for Possession: The Control and Use of Online Media Sport. Policy debates about the private ownership of sport content by media companies and sports organisations, and citizens' rights of access to content in new media environments, are characterised by considerable regulatory and legal uncertainty. This Project will identify and analyse the sources of this uncertainty, and provide informed, evidence-based policy direction. There is a pressing need for such evidence, with regulatory a ....Struggling for Possession: The Control and Use of Online Media Sport. Policy debates about the private ownership of sport content by media companies and sports organisations, and citizens' rights of access to content in new media environments, are characterised by considerable regulatory and legal uncertainty. This Project will identify and analyse the sources of this uncertainty, and provide informed, evidence-based policy direction. There is a pressing need for such evidence, with regulatory authorities already expressing concern over the locking up of exclusive content rights by major media companies. This Project also contributes to the conceptual development of Communication and Media Studies in a key area of national popular culture - sport.Read moreRead less
The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies. Smartphones and tablet computers are transforming the production and circulation of media content in broadband economies around the globe. Recognising the phenomenal popularity and value of sport as a “premium” form of content, this project addresses the question of how sport affects the structure and operation of mobile media and telecommunications markets in Australia, China, the ....The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies. Smartphones and tablet computers are transforming the production and circulation of media content in broadband economies around the globe. Recognising the phenomenal popularity and value of sport as a “premium” form of content, this project addresses the question of how sport affects the structure and operation of mobile media and telecommunications markets in Australia, China, the United Kingdom, and the United States of America. This project is significant because it offers pioneering and internationally focussed research that will explain how and why sport is embedded in the complex interaction between markets, industry practices, policy settings, and new consumer technologies in an age of mobile media.Read moreRead less
Sport as a Communications Platform for Environmental Issues. This pioneering project aims to investigate the range of environmental and sustainability messages communicated by sport media, and how these messages negotiate the dilemma of promoting environmental awareness through events and activities that also generate adverse ecological impacts. By engaging sport media professionals, environmental claims-makers, policy-makers and journalists, this project seeks to deliver valuable knowledge that ....Sport as a Communications Platform for Environmental Issues. This pioneering project aims to investigate the range of environmental and sustainability messages communicated by sport media, and how these messages negotiate the dilemma of promoting environmental awareness through events and activities that also generate adverse ecological impacts. By engaging sport media professionals, environmental claims-makers, policy-makers and journalists, this project seeks to deliver valuable knowledge that informs industry decision-making, policy formulation and environmental awareness. The intended societal benefit is a new understanding of how environmental issues are communicated through popular media to large-scale publics, including how tensions in the communication of environmental change are negotiated.Read moreRead less