Advancing the Ecological Footprint for Application to Policy Development. To be effective, policies that promote Ecologically Sustainable Development (ESD) must operate at many levels. For example, it is of little consequence if individual consumers are empowered to achieve greater sustainability but the capability of corporations and governments to do so remains limited. Our carefully chosen industry collaborations will ensure that effective environmental policy development can be implemented a ....Advancing the Ecological Footprint for Application to Policy Development. To be effective, policies that promote Ecologically Sustainable Development (ESD) must operate at many levels. For example, it is of little consequence if individual consumers are empowered to achieve greater sustainability but the capability of corporations and governments to do so remains limited. Our carefully chosen industry collaborations will ensure that effective environmental policy development can be implemented at the global, national, state and corporate level. This will allow us, as a nation, to better protect the resources upon which the environment and the economy rely. This research will also allow Australia to be a world leader in the implementation of sustainable development.Read moreRead less
Nobody knows anything? Applying pari-mutuel prediction markets to the motion picture industry. This project will explore the predictability of unreleased motion pictures' theatrical box office revenues using incentive rich pari-mutuel prediction markets. The mechanism will promote price discovery and associated probability estimates that will benefit those already investing in the industry as well as encouraging new investment.
Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alte ....Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alternative, but effective in terms of reducing cognitive effort. The project will conduct a meta-analysis of over 250 branding strategies followed by a new data collection and latent segmentation analysis. The result will be a more comprehensive decision support tool for brand development, focusing management actions and improving marketing efficiency.Read moreRead less
Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and ....Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and greater focus and improved customer satisfaction within Australian markets. In global markets, Australian firms will have access to the tools necessary to assist them to better meet the needs of overseas' customers, resulting in improved export performance.Read moreRead less
Assessing the potential for and success of animal tranlocation: The Eastern Bristlebird as a case study. Translocation is set to become an important tool in the biodiversity conservation "toolbox", especially in securing species of small, cover-dependent, poorly dispersed passerine birds. Although there is a good theory for translocations, too few have been studied in detail to direct actions or predict outcomes. This project will develop a translocation methodology for the endangered Eastern Br ....Assessing the potential for and success of animal tranlocation: The Eastern Bristlebird as a case study. Translocation is set to become an important tool in the biodiversity conservation "toolbox", especially in securing species of small, cover-dependent, poorly dispersed passerine birds. Although there is a good theory for translocations, too few have been studied in detail to direct actions or predict outcomes. This project will develop a translocation methodology for the endangered Eastern Bristlebird and use detailed trapping and radio-tracking to determine the success of founder populations and the impacts of removing animals from source sites.Read moreRead less
Hydrogen generation by subsurface iron mineral transformations. Aim
The aim of this project is to elucidate key factors responsible for natural hydrogen generation in Australian subsurface environments.
Significance
Large amounts of this valuable resource are produced naturally with estimates of production rates of this “gold” hydrogen at least 100 times the annual demand for this critical resource.
Expected Outcomes
Based on improved understanding of the source of natural hydrogen, predictive ....Hydrogen generation by subsurface iron mineral transformations. Aim
The aim of this project is to elucidate key factors responsible for natural hydrogen generation in Australian subsurface environments.
Significance
Large amounts of this valuable resource are produced naturally with estimates of production rates of this “gold” hydrogen at least 100 times the annual demand for this critical resource.
Expected Outcomes
Based on improved understanding of the source of natural hydrogen, predictive tools will be developed that will assist in assessing the viability in Australia of hydrogen exploration and engineered retrieval.
Benefits
Ready access to naturally produced hydrogen could enable Australia to replace hydrogen that is currently generated via the use of unabated hydrocarbons.Read moreRead less
The biology and epidemiology of the grapevine canker fungi, Botryosphaeria sp. Decline and dieback of grapevines is becoming an increasing problem for the viticulture industry in NSW. Recently, species of the fungus Botryosphaeria, were isolated from grapevines exhibiting these symptoms. In order to understand the biology and epidemiology of the causal organisms, we aim to; (i) determine species of Botryosphaeria present in NSW vineyards; (ii) determine which species are pathogenic on grapevines ....The biology and epidemiology of the grapevine canker fungi, Botryosphaeria sp. Decline and dieback of grapevines is becoming an increasing problem for the viticulture industry in NSW. Recently, species of the fungus Botryosphaeria, were isolated from grapevines exhibiting these symptoms. In order to understand the biology and epidemiology of the causal organisms, we aim to; (i) determine species of Botryosphaeria present in NSW vineyards; (ii) determine which species are pathogenic on grapevines; (iii) characterise the genetic diversity of strains and; (iv) screen fungicides for the control of these fungi. Information on the species, their biology and pathogenicity on grapevines, will enable the development of appropriate management strategies for its control and may lead to the development of molecular tools to identify species of Botryosphaeria.Read moreRead less
Closing the loop: understanding the relationships between recreational fishing surveys, fishing regulations and fisheries management objectives. The project aims to improve the management of recreational fisheries in Australia by using model-based evaluations to understand the effects of recreational fishing regulations and survey design on the realisation and assessment of fisheries management objectives.
Economic impact and policy implications of assisted reproductive technologies in Australia. Assisted reproductive technology (ART) is now a large scale economic activity in Australia, provided almost exclusively by private clinics. The outcome of ART programs, involving the birth of one in 30 children, has a profound effect on the health of the nation. Policy and funding frameworks influence how ART is practiced and the subsequent health outcomes of ART children, yet there is a lack of evidence ....Economic impact and policy implications of assisted reproductive technologies in Australia. Assisted reproductive technology (ART) is now a large scale economic activity in Australia, provided almost exclusively by private clinics. The outcome of ART programs, involving the birth of one in 30 children, has a profound effect on the health of the nation. Policy and funding frameworks influence how ART is practiced and the subsequent health outcomes of ART children, yet there is a lack of evidence to guide government and providers about effective, equitable and safe approaches to funding ART. This research will address that need, thereby fostering a healthy start to life and preventative healthcare; supporting the National Research Priority, promoting and maintaining good health, for ART children, their families and the community.Read moreRead less
Genetic Rescue of Australia's Arid Zone Plants. Many Australian arid zone plant species have been severely damaged by grazing, loss of pollinators and other impacts and cannot survive without urgent intervention. Some exist as small fragmented populations with too little genetic variation to reproduce or adapt to further environmental change. We propose to combine surveys of genetic (DNA) diversity and the reproductive status of populations in order to identify species that could be saved by a ....Genetic Rescue of Australia's Arid Zone Plants. Many Australian arid zone plant species have been severely damaged by grazing, loss of pollinators and other impacts and cannot survive without urgent intervention. Some exist as small fragmented populations with too little genetic variation to reproduce or adapt to further environmental change. We propose to combine surveys of genetic (DNA) diversity and the reproductive status of populations in order to identify species that could be saved by a process of ‘genetic rescue’. Genetic rescue will involve experimental pollinations to produce highly fit seedlings and later transplanting of these seedlings to augment genetically deficient populations.
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