Advancing the Ecological Footprint for Application to Policy Development. To be effective, policies that promote Ecologically Sustainable Development (ESD) must operate at many levels. For example, it is of little consequence if individual consumers are empowered to achieve greater sustainability but the capability of corporations and governments to do so remains limited. Our carefully chosen industry collaborations will ensure that effective environmental policy development can be implemented a ....Advancing the Ecological Footprint for Application to Policy Development. To be effective, policies that promote Ecologically Sustainable Development (ESD) must operate at many levels. For example, it is of little consequence if individual consumers are empowered to achieve greater sustainability but the capability of corporations and governments to do so remains limited. Our carefully chosen industry collaborations will ensure that effective environmental policy development can be implemented at the global, national, state and corporate level. This will allow us, as a nation, to better protect the resources upon which the environment and the economy rely. This research will also allow Australia to be a world leader in the implementation of sustainable development.Read moreRead less
Nobody knows anything? Applying pari-mutuel prediction markets to the motion picture industry. This project will explore the predictability of unreleased motion pictures' theatrical box office revenues using incentive rich pari-mutuel prediction markets. The mechanism will promote price discovery and associated probability estimates that will benefit those already investing in the industry as well as encouraging new investment.
Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alte ....Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes. Brand equity monitoring often fails to account for image-related and habit-entrenched consumer decision rules. This research takes an established brand equity monitoring tool, A C Nielsen's Winning Brands, and incorporates work on decision heuristics into it. Heuristics occur when consumers simplify their decision task using rules sub-optimal with respect to selecting their preferred alternative, but effective in terms of reducing cognitive effort. The project will conduct a meta-analysis of over 250 branding strategies followed by a new data collection and latent segmentation analysis. The result will be a more comprehensive decision support tool for brand development, focusing management actions and improving marketing efficiency.Read moreRead less
A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance. The general aim of this project is to demonstrate the role of competencies in aspects of marketing, in relation to individual and organisational performance, relevant to the Ford Motor Company of Australia Limited. The focus will be on the conceptualisation and operationalisation of marketing competencies within the practical, competitive international automotive business environment, and not ....A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance. The general aim of this project is to demonstrate the role of competencies in aspects of marketing, in relation to individual and organisational performance, relevant to the Ford Motor Company of Australia Limited. The focus will be on the conceptualisation and operationalisation of marketing competencies within the practical, competitive international automotive business environment, and not principally on the role of the formal educational system in delivering potential employees with general marketing knowledge. Primary research will be conducted among Ford Marketing employees, and among Ford suppliers and dealers, in a dynamic environment, over several years.Read moreRead less
Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs. This project involves an innovative extension of the current international focus on the role of individual and organisational identification in managing marketing relationships, from a static perspective to a dynamic systems model. This project will examine the influence of organisational marketing activities on the relationship between consumers and organi ....Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs. This project involves an innovative extension of the current international focus on the role of individual and organisational identification in managing marketing relationships, from a static perspective to a dynamic systems model. This project will examine the influence of organisational marketing activities on the relationship between consumers and organisations, longitudinally over five years. A combination of experimental and quasi-experimental methods will be used to estimate the relationships between aspects of individual-organisational identification and marketing activities, and organisational affiliation, in the context of Australian Football League club membership, conducted in partnership with every AFL club nationally.Read moreRead less
Brand Value, Sporting Sponsorship, and Return-on-Marketing-Investment: A Longitudinal Study including the Development of a Measurement Instrument. This project will examine three related aspects of marketing, within the context of sport sponsorship (Geelong Football Club and Baytec Institute): the valuation of major brands; the evaluation of sponsorship related to major brands; and the evaluation of non-commercial activities related to sponsorship. Three of the key components of the model to be ....Brand Value, Sporting Sponsorship, and Return-on-Marketing-Investment: A Longitudinal Study including the Development of a Measurement Instrument. This project will examine three related aspects of marketing, within the context of sport sponsorship (Geelong Football Club and Baytec Institute): the valuation of major brands; the evaluation of sponsorship related to major brands; and the evaluation of non-commercial activities related to sponsorship. Three of the key components of the model to be studied in this research project are: the sponsor's decision-making process, e.g., the determination of return on investment (ROI) in this alliance; the value of this association, e.g., the sponsee's brand value to the sponsor; and the sponsee's decision-making process, e.g., the determination of ROI in this alliance.Read moreRead less
Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and ....Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage. Marketing performs a useful role in society by identifying customer needs, focusing the resources of the firm towards meeting those needs, and communicating to customers how best to access the products available to fulfill their needs. Without good metrics marketing is fragmented and ineffective. By improving the measurement of marketing effort there will be less waste, resulting in higher profits and greater focus and improved customer satisfaction within Australian markets. In global markets, Australian firms will have access to the tools necessary to assist them to better meet the needs of overseas' customers, resulting in improved export performance.Read moreRead less
Assessing the potential for and success of animal tranlocation: The Eastern Bristlebird as a case study. Translocation is set to become an important tool in the biodiversity conservation "toolbox", especially in securing species of small, cover-dependent, poorly dispersed passerine birds. Although there is a good theory for translocations, too few have been studied in detail to direct actions or predict outcomes. This project will develop a translocation methodology for the endangered Eastern Br ....Assessing the potential for and success of animal tranlocation: The Eastern Bristlebird as a case study. Translocation is set to become an important tool in the biodiversity conservation "toolbox", especially in securing species of small, cover-dependent, poorly dispersed passerine birds. Although there is a good theory for translocations, too few have been studied in detail to direct actions or predict outcomes. This project will develop a translocation methodology for the endangered Eastern Bristlebird and use detailed trapping and radio-tracking to determine the success of founder populations and the impacts of removing animals from source sites.Read moreRead less
International franchising success factors: A guide for Australian franchise systems. Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan an ....International franchising success factors: A guide for Australian franchise systems. Australia is considered the most 'franchised' nation in the world. With 850 franchisors, it has over three times the number of systems per capita than the United States. However, Australian franchises are small due to the country's limited population, with 60% of systems holding fewer than 30 units. One third of Australian franchisors now operates internationally, however little is known about how they plan and implement their expansion strategies. It appears that franchisors are reacting to approaches made by overseas investors rather than proactively developing international expansion strategies. This research will examine the practices of successful exporters to develop a model of best practice for future activity in the sector.Read moreRead less
Faster, cheaper, better: mathematical advances for improved design and scheduling of robotic instrumentation. This project extends previous research addressing mathematical challenges in the optimal design and scheduling of robotic instrumentation. The Partner Organisation manufactures instruments for cancer diagnostics, and designs instruments that need to produce rapid, high-quality results, at a reasonable cost in a competitive market. It is intended that powerful new scheduling algorithms wi ....Faster, cheaper, better: mathematical advances for improved design and scheduling of robotic instrumentation. This project extends previous research addressing mathematical challenges in the optimal design and scheduling of robotic instrumentation. The Partner Organisation manufactures instruments for cancer diagnostics, and designs instruments that need to produce rapid, high-quality results, at a reasonable cost in a competitive market. It is intended that powerful new scheduling algorithms will be devised to handle their complex problem, which is more challenging than standard problems. The developed methodologies aim to reduce the product development cycle and boost the competitiveness of Australian manufacturers. In addition, new theoretical and algorithmic contributions aim to enable improved scheduling in other application areas.Read moreRead less