Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related atti ....Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.Read moreRead less
A community-based approach to the problem of underage drinking. This project will aim to reduce the frequency and amount of alcohol consumption, and alcohol-related harms, among young people aged 12-17 years by addressing social norms regarding underage alcohol consumption. Using a multi-component intervention it will engage the Illawarra community in strategies to encourage and empower young people not to drink.
Social Impact and Connection Outcomes Associated with Community Sport. Outcomes of social connection from community sport are widely touted and supported to exist. However, we know little about how social infrastructure actually delivers these benefits. It is difficult to understand and develop practices that organisations can use to maximise the outcomes of sport participation. This research aims to investigate how social infrastructure delivers social connection outcomes associated with commun ....Social Impact and Connection Outcomes Associated with Community Sport. Outcomes of social connection from community sport are widely touted and supported to exist. However, we know little about how social infrastructure actually delivers these benefits. It is difficult to understand and develop practices that organisations can use to maximise the outcomes of sport participation. This research aims to investigate how social infrastructure delivers social connection outcomes associated with community sport. Expected outcomes include novel practice based tools and guidance for community groups to enhance social connection outcomes and new understanding about the role of social infrastructure in enhancing community connection. Improved social connection is expected to improve resilience and community wellbeing.
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Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be ex ....Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants. To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.Read moreRead less
The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour. Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.
Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia. Sports wagering is the fastest growing segment of the gambling market in Australia. Despite widespread concern about the impact of marketing strategies on the risky consumption of wagering products by young men and adolescents, research and policy has failed to keep up with this rapidly growing industry. This study will provide: detailed information about the range of ma ....Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia. Sports wagering is the fastest growing segment of the gambling market in Australia. Despite widespread concern about the impact of marketing strategies on the risky consumption of wagering products by young men and adolescents, research and policy has failed to keep up with this rapidly growing industry. This study will provide: detailed information about the range of marketing strategies used to sell sports wagering in Australia; important qualitative insights into the impact of these marketing strategies on gambling behaviours; and, recommendations for a comprehensive public health approach to help counter the potential long and short term risks associated with sports wagering marketing.Read moreRead less
Public and ethical responses to mandated alcohol warning labels about increased long-term risk of cancer. This project will determine how the Australian public will respond to the proposed introduction of alcohol product warning labels. It will establish how such at point of sale messages can acceptably and effectively inform Australians about the long-term, but modifiable, cancer risk associated with alcohol use and reduce the national cancer burden.
Goal setting and chronic condition self-management. Chronic condition healthcare contributes 70 per cent of Australia's healthcare burden. Without a cure, chronic condition self-management is imperative. The dominant medical approach prioritises compliance with medical and lifestyle regimes. There is little evidence that patients' needs and wishes accord with the medical model. Drawing on psychological and sociological insights, this unique project investigates how self-management goals are nego ....Goal setting and chronic condition self-management. Chronic condition healthcare contributes 70 per cent of Australia's healthcare burden. Without a cure, chronic condition self-management is imperative. The dominant medical approach prioritises compliance with medical and lifestyle regimes. There is little evidence that patients' needs and wishes accord with the medical model. Drawing on psychological and sociological insights, this unique project investigates how self-management goals are negotiated and enacted, providing essential understanding of the mismatch between experts and patients. The project aims to contribute new knowledge about the complex interactions between individuals and healthcare providers and is expected to result in a way forward for more effective chronic condition self-management.Read moreRead less