Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on eff ....Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.Read moreRead less
Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on de ....Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.Read moreRead less
Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketi ....Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketing and social acceptability. This project aims to identify new strategies to transform behaviour change initiatives, which may differ by socio-economic status group. The project will be a model for national and global initiatives that seek to develop highly effective alcohol reduction messages and reduce alcohol-related harms.Read moreRead less
Being 'fat' in today's world: A socio-cultural investigation of overweight and obesity. What does it feel like to constantly struggle with your weight? Over 60% of Australians are overweight or obese, and many of these have battled with their weight for most of their adult lives. In an innovative approach to obesity, researchers at Monash University, the University of Melbourne, the University of Canberra and Deakin University are investigating the poignancy of experience of living with obesity ....Being 'fat' in today's world: A socio-cultural investigation of overweight and obesity. What does it feel like to constantly struggle with your weight? Over 60% of Australians are overweight or obese, and many of these have battled with their weight for most of their adult lives. In an innovative approach to obesity, researchers at Monash University, the University of Melbourne, the University of Canberra and Deakin University are investigating the poignancy of experience of living with obesity in Australia. The aim of the study, which also includes a review of how obesity is represented by Australian newspapers, will use narratives to provide public health, health promotion and media strategies which resonate with the lived reality of obese and overweight people.Read moreRead less