New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Investigations of the Integrity of the Australian Height Datum. The Australian Height Datum (AHD) forms the fundamental framework for all vertical spatial information in Australia. It supports a wide range of applications in areas such as geodesy, surveying, mapping, telecommunications, resource exploration and environmental science. This medium-term research programme will investigate the many issues surrounding the integrity of the AHD, and will rigorously redefine, correct and unify it with ....Investigations of the Integrity of the Australian Height Datum. The Australian Height Datum (AHD) forms the fundamental framework for all vertical spatial information in Australia. It supports a wide range of applications in areas such as geodesy, surveying, mapping, telecommunications, resource exploration and environmental science. This medium-term research programme will investigate the many issues surrounding the integrity of the AHD, and will rigorously redefine, correct and unify it within a global vertical framework. This will provide improved height information to the numerous users of the AHD in Australia, and allow Australia to contribute more fully to the global spatial data infrastructure.Read moreRead less
Supply Chain Management and eProcurement. This project will assist Australian firms assess the impact of emerging Internet-enabled electronic business (e-business) initiatives in the area of procurement and supply chain management. The aims are to identify factors that constrain/enable e-procurement in creating sustained value; describe key elements of suceses in the development, application and effective use of e-procurement; provide the basis for assessing progress in understanding and use of ....Supply Chain Management and eProcurement. This project will assist Australian firms assess the impact of emerging Internet-enabled electronic business (e-business) initiatives in the area of procurement and supply chain management. The aims are to identify factors that constrain/enable e-procurement in creating sustained value; describe key elements of suceses in the development, application and effective use of e-procurement; provide the basis for assessing progress in understanding and use of successive waves of innovation in areas of e-procurement and supply chain management; and develop industry benchmarks for critical dimensions of effectiveness in these areas.Read moreRead less