Harnessing The Power Of Elite Sport Sponsorship To Promote Healthy Eating By Young Adults
Funder
National Health and Medical Research Council
Funding Amount
$304,220.00
Summary
Concerns have been raised about the role of unhealthy food sponsorship of elite sport in promoting unhealthy diets to vast numbers of the public, including young adults who are avid spectators of sport. This innovative project consists of two studies which systematically investigate the utility of alternative, health-oriented sport sponsorship models and counter-advertising strategies in promoting healthier diets among young adults.
Reducing Sugar Sweetened Beverages Consumption Among Young Adults
Funder
National Health and Medical Research Council
Funding Amount
$671,119.00
Summary
Reducing consumption of sugary drinks (or sugar-sweetened beverages) would improve the healthiness of young Australians’ diets and help protect them from obesity. Young Australians drink sugary rinks in high qualities, and they contribute a lot of ‘empty calories’ to the diet. They are also known to cause tooth decay, obesity and diabetes. This study will test the effectiveness of consumer information/warning labels at point of purchase and on packaging in reducing the purchase of SSBs.