Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. ....Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. This project will generate new knowledge of how to encourage effective word-of-mouth for pro-social behaviours. Expected outcomes include producing culturally relevant, validated resources that will significantly benefit Australia by encouraging effective conversations to promote blood donation in all communities.Read moreRead less
The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment. Australia strives to be self-sufficient in the provision of plasma and platelets in a context where demand is forecast to grow. Our research will be of significant social and applied benefit to Australia in identifying the key psychosocial determinants of plasma and platelet (apheresis) donation initiation and maintenance. In addition, our research will design an ....The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment. Australia strives to be self-sufficient in the provision of plasma and platelets in a context where demand is forecast to grow. Our research will be of significant social and applied benefit to Australia in identifying the key psychosocial determinants of plasma and platelet (apheresis) donation initiation and maintenance. In addition, our research will design and assess practical interventions to facilitate the recruitment and retention of apheresis donors. Greater understanding of the determinants of apheresis donor behaviour will help to increase the numbers of Australians choosing to become regular apheresis donors. This will allow Australia to ultimately meet its goal of self-sufficiency in providing critical medical resources.Read moreRead less
The impact of new professional sporting teams on community engagement and fan development. New professional sporting teams are costly, often requiring substantial infrastructural support and government subsidies. This study of the launch of two new AFL teams will clarify the benefits gained in terms of the fan base they will stimulate as well as the well-being of the communities they enter, and identify ways to maximise both outcomes. This knowledge will increase the likelihood of AFL survival i ....The impact of new professional sporting teams on community engagement and fan development. New professional sporting teams are costly, often requiring substantial infrastructural support and government subsidies. This study of the launch of two new AFL teams will clarify the benefits gained in terms of the fan base they will stimulate as well as the well-being of the communities they enter, and identify ways to maximise both outcomes. This knowledge will increase the likelihood of AFL survival in a highly competitive global industry, and ensure governments and communities receive the best return for their investment in the new teams. A comprehensive understanding of the processes of acculturation for complex cultural services like AFL will also benefit other sporting and recreational industries that rely upon community support.Read moreRead less
Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM ....Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Read moreRead less
Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from th ....Examining the impact of marketing communications on brand image, brand equity and behaviour outcomes. The results would help charities in brand building activities through improved marketing communications. For example, the Australian Red Cross Blood Service (ARCBS) can understand how to improve their brand equity (e.g. improving loyalty, enhancing brand awareness levels, achieving higher perception of quality as well as enhancing brand image) in their donor markets. Increased commitment from the donors is likely to result in benefits such as more blood donations for this charity organisation. This would mean better services provided by ARCBS which would mean promoting and maintaining good health among the Australian public.Read moreRead less
Transforming Primary Healthcare Service Delivery: A Digital-Human Approach. This project aims to address the urgent need for a transformational shift in thinking and actions in primary healthcare service delivery. Primary care clinics, the front door of Australia's healthcare, are under considerable strain. By using a four-phase mixed methodology design across four Australian states, this project expects to generate a national evidence-based framework which takes a dual approach combining the us ....Transforming Primary Healthcare Service Delivery: A Digital-Human Approach. This project aims to address the urgent need for a transformational shift in thinking and actions in primary healthcare service delivery. Primary care clinics, the front door of Australia's healthcare, are under considerable strain. By using a four-phase mixed methodology design across four Australian states, this project expects to generate a national evidence-based framework which takes a dual approach combining the use of digital technology with humanness. Expected outcomes include the development of an Australian-first evidence-based digital resource kit, including two new tools, and a new co-designed roadmap to better facilitate this important change journey to enhance patient experience, employee wellbeing and clinic performance.
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Discovery Early Career Researcher Award - Grant ID: DE230101636
Funder
Australian Research Council
Funding Amount
$416,995.00
Summary
New knowledge on internalised prejudice for same-sex attracted Australians. This project aims to conduct the first nation-wide investigation of internalised sexual prejudice – a key factor driving the health and well-being disparities experienced by same-sex attracted Australians. The project expects to generate new knowledge around the internalisation of past experiences of sexual prejudice. Expected outcomes include advanced measurement techniques of conscious and non-conscious prejudice, sign ....New knowledge on internalised prejudice for same-sex attracted Australians. This project aims to conduct the first nation-wide investigation of internalised sexual prejudice – a key factor driving the health and well-being disparities experienced by same-sex attracted Australians. The project expects to generate new knowledge around the internalisation of past experiences of sexual prejudice. Expected outcomes include advanced measurement techniques of conscious and non-conscious prejudice, significant advances in understandings of the causes and consequences of internalised sexual prejudice, and an enhanced capacity for international collaborations. This should provide significant benefits for same-sex attracted Australians, and for the health, government, and community support sectors working with them.Read moreRead less
Increasing organisational capacity of community residential units to facilitate ageing in place for people with intellectual disability. Unique challenges face the disability, aged care and health sectors because of the increased life expectancy of people with life-long intellectual disability (ID) and the likelihood of their premature ageing. Although this group is recognised by Federal and State governments as requiring specific and special service arrangements, little is known about adapting ....Increasing organisational capacity of community residential units to facilitate ageing in place for people with intellectual disability. Unique challenges face the disability, aged care and health sectors because of the increased life expectancy of people with life-long intellectual disability (ID) and the likelihood of their premature ageing. Although this group is recognised by Federal and State governments as requiring specific and special service arrangements, little is known about adapting disability and aged care services to their needs. This research will inform the development of policy and programs in the disability, aged care, and health sectors. The research aims to improve the capacity of disability group homes to respond to the health and ageing issues of older people with ID,to improve their quality of life.Read moreRead less
A Process-Based Framework for Open Innovation with Social Media Data. This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia’s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at ea ....A Process-Based Framework for Open Innovation with Social Media Data. This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia’s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at each stage of the innovation process. The resulting outputs will allow local businesses to transform social media data into actionable insights for each of the three stages of the open innovation process through machine learning and social network analysis algorithms.Read moreRead less
Working longer, staying healthy and keeping productive. Working longer, staying healthy and keeping productive. This project aims to develop a policy suite to respond to an older workforce. By 2060, nearly half of Australians aged 64 or older will be employed. Failure to address their health problems could threaten Australia’s economy, tax base and provision of health and care services. This collaboration between national policy portfolios (employment, social services, workplace health and socia ....Working longer, staying healthy and keeping productive. Working longer, staying healthy and keeping productive. This project aims to develop a policy suite to respond to an older workforce. By 2060, nearly half of Australians aged 64 or older will be employed. Failure to address their health problems could threaten Australia’s economy, tax base and provision of health and care services. This collaboration between national policy portfolios (employment, social services, workplace health and social equity) and expert scientists in work, health, social equality and policy process intends to reveal the diversity of older workers’ work-health dilemmas and effective ways for national policies to solve them. The policy suite will promote financial independence and meet social goals of equity and healthy ageing.Read moreRead less