Analysis of the Global Price Competitiveness of Tourism with particular reference to Australia. Price competitiveness is a key determinant of tourism flows, and this project will measure and explain global patterns in competitiveness. Building on earlier work by the investigators, it will expand the measures of competitiveness and develop a new method for measuring competitiveness in package tourism. Cross country differences in industry productivity are a primary reason why competitiveness di ....Analysis of the Global Price Competitiveness of Tourism with particular reference to Australia. Price competitiveness is a key determinant of tourism flows, and this project will measure and explain global patterns in competitiveness. Building on earlier work by the investigators, it will expand the measures of competitiveness and develop a new method for measuring competitiveness in package tourism. Cross country differences in industry productivity are a primary reason why competitiveness differs; productivity will be measured using input and output prices. Patterns in productivity will be analysed, and the hypothesis that productivity varies inversely with real incomes, observed in other service industries, will be tested.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less