Identifying Levels And Types Of Emotion That Maximise Effectiveness Of Anti-smoking Ads, Especially In Low SES Smokers
Funder
National Health and Medical Research Council
Funding Amount
$371,552.00
Summary
Seizing the rare opportunity presented by well funded anti-tobacco media campaigns in Victoria over 2011-13, this research aims to investigate the optimum strength and type of emotion evoked by anti-smoking ads by examining smokers responses to a variety of ads. To decide whether campaign messages need to be tailored for disadvantaged groups, this research focuses on whether the impact of emotion in anti-smoking ads is different in disadvantaged smokers as compared to the broader population.
Evaluation of a psychological anti-doping intervention for athletes. This project builds on previous research that developed a psychological profile of athletes susceptible to doping. The primary objective is to refine and pilot an intervention involving psycho-educational activities and exercises that can be used to reduce an athlete's susceptibility to doping. Current anti-doping programs focus on knowledge of banned substances, reporting and testing requirements, and penalties for noncomplian ....Evaluation of a psychological anti-doping intervention for athletes. This project builds on previous research that developed a psychological profile of athletes susceptible to doping. The primary objective is to refine and pilot an intervention involving psycho-educational activities and exercises that can be used to reduce an athlete's susceptibility to doping. Current anti-doping programs focus on knowledge of banned substances, reporting and testing requirements, and penalties for noncompliance. These programs ignore psychological variables that may render an athlete susceptible to doping. The successful application of the psychological anti-doping intervention is expected to provide an internationally significant contribution to doping prevention and the social science research on which it is based.Read moreRead less
Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related atti ....Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.Read moreRead less
Understanding and reducing alcohol-related harm among young adults in urban settings: Opportunities for intervention. Alcohol use is a major contributing factor to injury and death, with 2634 young Australians dying from alcohol-related causes in the decade to 2004. Local governments (LGs) urgently require research evidence on which to base policy to reduce alcohol-related harms. The project will provide an analysis of patterns of alcohol consumption by young adults in inner and peri-urban (grow ....Understanding and reducing alcohol-related harm among young adults in urban settings: Opportunities for intervention. Alcohol use is a major contributing factor to injury and death, with 2634 young Australians dying from alcohol-related causes in the decade to 2004. Local governments (LGs) urgently require research evidence on which to base policy to reduce alcohol-related harms. The project will provide an analysis of patterns of alcohol consumption by young adults in inner and peri-urban (growth corridor) LG areas, along with information about how young adults view alcohol use. In collaboration with industry partners VicHealth, the Victorian Department of Human Services, the Municipal Association of Victoria and LGs in Hume and Yarra, specific policy recommendations for implementation at LG, state and national levels will be developed and disseminated. Read moreRead less
A community-based approach to the problem of underage drinking. This project will aim to reduce the frequency and amount of alcohol consumption, and alcohol-related harms, among young people aged 12-17 years by addressing social norms regarding underage alcohol consumption. Using a multi-component intervention it will engage the Illawarra community in strategies to encourage and empower young people not to drink.
Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The propos ....Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The proposed intervention directly addresses this knowledge deficit. In addressing the culture of excessive alcohol consumption in sports clubs, the intervention, should it be effective, has the potential to contribute to a reduction in both short and long term alcohol harms in Australia.Read moreRead less
Do perceptions of morality of alcohol, tobacco & cannabis use influence uptake in high school? In Australia, the cost of drug use was estimated at $34.4 billion in 1998-89. Preventing or delaying alcohol, tobacco and illicit drug use among adolescents is a way of reducing substance use among adults, and therefore, reduces the health, social and economic costs associated with substance use. This study will assess the protective/vulnerability effect of a range of variables on youth substance use i ....Do perceptions of morality of alcohol, tobacco & cannabis use influence uptake in high school? In Australia, the cost of drug use was estimated at $34.4 billion in 1998-89. Preventing or delaying alcohol, tobacco and illicit drug use among adolescents is a way of reducing substance use among adults, and therefore, reduces the health, social and economic costs associated with substance use. This study will assess the protective/vulnerability effect of a range of variables on youth substance use including morality and legitimacy concepts. These data will guide the development of curriculum components to enhance the effect of school-based interventions with respect to substance use, and provide practical recommendations for community interventions targeted at substance use.Read moreRead less
What works best for youth smoking prevention messages? In Australia, tobacco smoking is the leading cause of preventable death and disease, resulting in over 19,000 deaths annually. The morbidity and mortality associated with smoking costs the community over $21 billion a year. People who start smoking when they are young are more likely to smoke heavily as adults, to become more dependent on nicotine and to be at increased risk of smoking-related illness or death. This research study will provi ....What works best for youth smoking prevention messages? In Australia, tobacco smoking is the leading cause of preventable death and disease, resulting in over 19,000 deaths annually. The morbidity and mortality associated with smoking costs the community over $21 billion a year. People who start smoking when they are young are more likely to smoke heavily as adults, to become more dependent on nicotine and to be at increased risk of smoking-related illness or death. This research study will provide practical recommendations for future tobacco control television advertising targeted at youth in terms of the elements featured in tobacco control advertisements that increase advertising effectiveness. Read moreRead less
Can parents teach their children to drink alcohol responsibly? Or, is one drop a drop too many? Parents typically supply alcohol to their children believing it is the best way to teach responsible drinking. Whether parents should provide alcohol is controversial and the evidence to inform this decision is unclear. This research will provide an in-depth understanding of the consequences of parents providing alcohol to their children and when, where and how this can be done to minimise harm. This ....Can parents teach their children to drink alcohol responsibly? Or, is one drop a drop too many? Parents typically supply alcohol to their children believing it is the best way to teach responsible drinking. Whether parents should provide alcohol is controversial and the evidence to inform this decision is unclear. This research will provide an in-depth understanding of the consequences of parents providing alcohol to their children and when, where and how this can be done to minimise harm. This is a national priority as alcohol abuse is a leading cause of injury and death among young Australians and developing the knowledge for preventive health care is essential. This research will provide parents with the information they need to give their children a healthier start to life.Read moreRead less