Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current d ....Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current debates around religious exemptions to anti-discrimination law and creates better education and health care for religious and LGBTIQ+ youth. Benefits will include increased wellbeing for religious LGBTIQ+ youth, conservatively religious and newly arrived youth communities in Australia.Read moreRead less
Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective ....Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective learning across life stages that would be useful to develop novel approaches for non-invasive monitoring of embryonic cognition.Read moreRead less
Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already i ....Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already in the country by providing predictive tools to estimate likelihood of spread. For formal Pest Risk Analysis by regulators (eg Biosecurity Australia), our project will provide genomic tools by which the potential weediness of a regulated plant can be assessed through genetic screening, and forms part of an international effort to identify 'weedy genes'. Read moreRead less
Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate ....Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate vital new knowledge about how markets for small-scale Australian production can be expanded. Expected outcomes of this project include the generation of robust data to inform strategies that will benefit operators in remaining competitive and support the development of new and emerging artisanal businesses.Read moreRead less
The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establ ....The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establish a detailed phylogeny for Serpulidae and assess the evolution of larvae in the group. If feeding larvae are shown to be secondary this will raise doubts about established theories of animal evolution.Read moreRead less
Marine flatworm parasites of elasmobranchs: a unique model for experiments exploring invasion strategies, biology and specificity to help understand parasitism. Primitive parasites with simple life cycles from ancient hosts emphasise adaptations to parasitism. Experimental studies on live eggs and infective stages of different monogenean (flatworm) parasite species from the skin, gills and cloaca of southern fiddler rays will identify critical interactions early in parasite-host relationships t ....Marine flatworm parasites of elasmobranchs: a unique model for experiments exploring invasion strategies, biology and specificity to help understand parasitism. Primitive parasites with simple life cycles from ancient hosts emphasise adaptations to parasitism. Experimental studies on live eggs and infective stages of different monogenean (flatworm) parasite species from the skin, gills and cloaca of southern fiddler rays will identify critical interactions early in parasite-host relationships that determine whether or not parasitism occurs. Basic and applied benefits include: development of a tractable experimental system for studying parasite-host relationships; strategies to control parasites in public aquaria and aquaculture; profitable and exportable expertise; excellence and research training in basic parasitology; contributions to Australia's natural heritage collections.Read moreRead less
Plant-herbivore interactions: a model two-species system from northern Australia. The proposed research addresses a critical aspect of magpie goose ecology. Understanding the interaction between the birds and the bulbs is critical to respond effectively to past and threatened losses of important sedge habitats to sea level rise. This knowledge will inform management of the Kakadu World Heritage Site and an iconic waterfowl of great cultural and economic significance. In addition to their importa ....Plant-herbivore interactions: a model two-species system from northern Australia. The proposed research addresses a critical aspect of magpie goose ecology. Understanding the interaction between the birds and the bulbs is critical to respond effectively to past and threatened losses of important sedge habitats to sea level rise. This knowledge will inform management of the Kakadu World Heritage Site and an iconic waterfowl of great cultural and economic significance. In addition to their importance as a Gondwanan relic and sole member of the Family Anseranatidae, the species is an important food-source for Aboriginal people, and tourists travel to the Kakadu wetlands to witness huge dry season congregations.Read moreRead less
Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinem ....Mapping the movies: the changing nature of Australia's cinema circuits and their audiences 1956-1984. Support for film production is a high profile component in Australian cultural policy, but the cultural and commercial opportunity represented by cinema exhibition and attendance is less well understood. Focusing on the three decades after the introduction of television in 1956, this project is the first of its kind to use geospatial visualisation to map the social and economic circuits of cinema-going, and to identify the variables that explain cinema diversification, survival or closure. It will contribute to policy analysis in terms of local media access modelling, and will consolidate this team's international reputation for innovative Australian research in the representation of historical data.Read moreRead less