Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards ....Exploring Internet Induced Changes in Youth Music Consumption. Music consumption is the basis of both a key Australian industry with wide reaching economic impact, and a social practice closely tied to identity formation, relationship development and mood management. This project has significant community and national benefit, in that it will further our understanding of contemporary popular music consumption. In documenting the range of online music products, young consumers' attitudes towards them, and their personal music acquisition habits, the project will lead to an understanding of how having access to almost unlimited, personalised music-file collections will affect the role music plays in their lives and the follow-on impact in social, cultural and economic terms.Read moreRead less
Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Optimising Volunteer Management Strategy at the Australian Red Cross Blood Service (Victoria). This project reconceptualises volunteering as a ?cultural practice? (de Certeau 1984) to enable the Australian Red Cross Blood Service (ARCBS) to optimise its volunteer management through an enhanced understanding of who its volunteers are and why they volunteer for the ?blood bank?. Its operating premise is that knowing one's volunteer workforce is essential to their effective management. It builds on ....Optimising Volunteer Management Strategy at the Australian Red Cross Blood Service (Victoria). This project reconceptualises volunteering as a ?cultural practice? (de Certeau 1984) to enable the Australian Red Cross Blood Service (ARCBS) to optimise its volunteer management through an enhanced understanding of who its volunteers are and why they volunteer for the ?blood bank?. Its operating premise is that knowing one's volunteer workforce is essential to their effective management. It builds on the platform of volunteer studies established by social research and extends it via a critical reconsideration of the work of Michel de Certeau.Read moreRead less
FOOD AND RISK: RESEARCHING LAY PERCEPTIONS AND MEDIA REPRESENTATIONS. The project will document and analyse issues concerning the risks associated with food in selected print news media and investigate lay people's notions of risk associated with the consumption of food. It will focus in particular on food poisoning and contamination, genetically-modified food and BSE and vCJD (`mad cow') issues, all of which have attracted a great deal of public attention and media coverage. This research will ....FOOD AND RISK: RESEARCHING LAY PERCEPTIONS AND MEDIA REPRESENTATIONS. The project will document and analyse issues concerning the risks associated with food in selected print news media and investigate lay people's notions of risk associated with the consumption of food. It will focus in particular on food poisoning and contamination, genetically-modified food and BSE and vCJD (`mad cow') issues, all of which have attracted a great deal of public attention and media coverage. This research will provide insights into what sorts of messages and meanings are being conveyed in the print news media and how people are dealing with food risks, how they make choices about food consumption and who they blame for these risks.Read moreRead less
Entertainment rights in the age of the franchise: a reappraisal of personality rights under Australian intellectual property laws. Global entertainment industry practice is to assert broad rights in creative entertainment concepts and characters. There is huge global merchandising potential for cultural products, as demonstrated by The Wiggles, Harry Potter and Pokemon. In the US, the UK, Japan and Korea there have been developments to enhance the protection of character and personality rights. ....Entertainment rights in the age of the franchise: a reappraisal of personality rights under Australian intellectual property laws. Global entertainment industry practice is to assert broad rights in creative entertainment concepts and characters. There is huge global merchandising potential for cultural products, as demonstrated by The Wiggles, Harry Potter and Pokemon. In the US, the UK, Japan and Korea there have been developments to enhance the protection of character and personality rights. However there is no current study of the status of the entertainment franchise under Australian intellectual property law. With Australian imports of cultural products at an all-time high and with local productions increasingly geared towards worldwide audiences, this study critically evaluates how Australian law fits with the realities of the global entertainment marketplace.Read moreRead less
Television Presenters as Cultural Intermediaries. With significant changes in television programming, especially its preoccupation with everyday life through formats such as lifestyle shows and reality TV, it is important that research maintains its understanding of television's social and cultural function. This project will examine what kinds of ethical and social advice are being presented to the public, how this advice is being given and what the context of such advice is. The hypotheses inv ....Television Presenters as Cultural Intermediaries. With significant changes in television programming, especially its preoccupation with everyday life through formats such as lifestyle shows and reality TV, it is important that research maintains its understanding of television's social and cultural function. This project will examine what kinds of ethical and social advice are being presented to the public, how this advice is being given and what the context of such advice is. The hypotheses investigated will enable hard data to be inserted into debates about the media's role in society, benefiting the industry itself as well.Read moreRead less
Growing Australian: domesticating native plants. This project is a pioneering study of the history and meanings of growing Australian native plants. It asserts the importance of the garden in ensuring an environmentally sustainable future and argues that in order to promote more environmentally responsible gardening practices, the history of Australian cultural attitudes towards native gardens must be understood, as must the ongoing resistance to gardening with native plants. The project will a ....Growing Australian: domesticating native plants. This project is a pioneering study of the history and meanings of growing Australian native plants. It asserts the importance of the garden in ensuring an environmentally sustainable future and argues that in order to promote more environmentally responsible gardening practices, the history of Australian cultural attitudes towards native gardens must be understood, as must the ongoing resistance to gardening with native plants. The project will advance the national and international debate from one concerned with "native plant vs exotic" and "indigenous plant vs weed" to one in which the cultural ideas invested in different gardening practices can be recognised and new ways of imagining and transforming gardening practice established.Read moreRead less
Making less space for carbon: cultural research for climate change mitigation and adaptation. The project meets the pressing need for a national response to climate change. The National Climate Change Adaptation Framework identifies a number of cultural changes needed within the next five years to adapt to existing climate change. Profound cultural transformations are also urgently needed to mitigate future change by reducing greenhouse gas emissions. The true national benefit of this work shoul ....Making less space for carbon: cultural research for climate change mitigation and adaptation. The project meets the pressing need for a national response to climate change. The National Climate Change Adaptation Framework identifies a number of cultural changes needed within the next five years to adapt to existing climate change. Profound cultural transformations are also urgently needed to mitigate future change by reducing greenhouse gas emissions. The true national benefit of this work should be assessed in terms of the costs of not funding it. Australia's capacity to adapt will only ever be partial without the new and fundamental insights provided by cultural geographic research. Read moreRead less
Working from home: New media technology, workplace culture and the changing nature of domesticity. New media technologies are often marketed as liberating people from the workplace, providing flexibility in meeting work obligations. Communication technologies in particular make working from home increasingly possible: laptops, mobile phones and PDAs make any space a potential site for paid labour. This research studies the effect of new media technologies on how work is performed, where and by w ....Working from home: New media technology, workplace culture and the changing nature of domesticity. New media technologies are often marketed as liberating people from the workplace, providing flexibility in meeting work obligations. Communication technologies in particular make working from home increasingly possible: laptops, mobile phones and PDAs make any space a potential site for paid labour. This research studies the effect of new media technologies on how work is performed, where and by whom, to gauge their impact on the community more broadly. It also asks whether these new relationships to work raise the prospect of changing traditional attitudes to the work performed in and outside the home by men and women.Read moreRead less
Sentimental blokes: a cultural history of working-class masculinities in Australia, 1850-1929. For decades now, therapists, academics and activists have called for Australian men to be more emotionally articulate. This is necessary in part because stereotypes of Australian masculinity emphasise hostility towards emotion, especially sentimental emotion. By demonstrating the significance of masculine sentimentality in Australia's past, this project will help to change this. Drawing on the insights ....Sentimental blokes: a cultural history of working-class masculinities in Australia, 1850-1929. For decades now, therapists, academics and activists have called for Australian men to be more emotionally articulate. This is necessary in part because stereotypes of Australian masculinity emphasise hostility towards emotion, especially sentimental emotion. By demonstrating the significance of masculine sentimentality in Australia's past, this project will help to change this. Drawing on the insights of theatre and cultural studies and publishing in diverse forums, it will also bring a more interdisciplinary dimension to the history of Australian masculinities. Further, it will make Australian material relevant to international scholarship on emotional history, the relationship between class and gender, and gendered subjectivities.Read moreRead less