Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on de ....Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.Read moreRead less
Shrinking the food-print by creating consumer demand for sustainable and healthy eating. The negative impacts from the food choices made by many Australians are posing challenges to individual wellbeing and to maintaining a viable natural world. Drawing on innovative public health and consumer research, this project will identify opportunities for encouraging consumers to move towards more environmentally sustainable and healthy diets.
Discovery Early Career Researcher Award - Grant ID: DE160100141
Funder
Australian Research Council
Funding Amount
$385,000.00
Summary
Creating food environments that encourage healthy eating. The aim of this project is to trial scalable and sustainable interventions that encourage healthy purchasing and eating behaviours in supermarket settings. Most food in Australia is purchased in supermarkets and unhealthy eating is the greatest contributor to Australian life years lost. The project will assess the effect of a range of interventions on purchases of healthy and unhealthy foods and the financial impact on the retailer in eig ....Creating food environments that encourage healthy eating. The aim of this project is to trial scalable and sustainable interventions that encourage healthy purchasing and eating behaviours in supermarket settings. Most food in Australia is purchased in supermarkets and unhealthy eating is the greatest contributor to Australian life years lost. The project will assess the effect of a range of interventions on purchases of healthy and unhealthy foods and the financial impact on the retailer in eight supermarkets and a novel virtual supermarket. The economic analysis aims to ensure that successful public policy interventions are translatable to other retailers.Read moreRead less