Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on de ....Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.Read moreRead less
Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. Howev ....Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. However, adolescent sun protection behaviours continue to decrease, and very few programs have shown potential for any impact on this key target group. This project will provide much-needed evidence on the effectiveness of carefully researched and targeted programs for adolescents.Read moreRead less
The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-reg ....The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-regarded industry partner, The Cancer Council NSW. Further, the knowledge gained in the review of existing campaigns, the analysis of literature in theory and practice, and the campaign development and evaluation will greatly enhance our ability to develop cost-effective social marketing campaigns to improve the well-being of Australians.Read moreRead less
Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine ....Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine the cognitive processes invoked by this pairing in order to determine how it competes with the provision of factual information. We aim to improve decision making in areas such as food choice and consumer understanding, as well as provide the knowledge base to support policy for regulating marketing communications.Read moreRead less
Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in ....Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in Australia; evaluation of, and subsequent evidenced-based innovations, of POs' digital media programs to increase level of support for youth; and the training provided to emerging researchers in the project team.Read moreRead less