Market segmentation methodology: attacking the 'Too Hard' basket. Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.
Enhancing social research in Australia using dual-frame telephone surveys. The growing surge in mobile phones and mobile-phone only households has had a significant impact on the representativeness of social surveys and accuracy of social outcome measures. This project will develop methods for generating sampling lists of both types of telephone numbers to improve population coverage and accuracy of outcome measures.