Advertising and Drinking: Does it Matter? The Health profession and various community groups have been demanding the government introduce new alcohol advertising policies that aim to reduce the social cost and misery associated with the misuse of alcohol (estimated to cost Australians about $8 billion, cause about 3,300 deaths and 72,000 hospitalisations annually) and to maintain the health and future well-being of Australians. This project will assess the impact of current advertising policies ....Advertising and Drinking: Does it Matter? The Health profession and various community groups have been demanding the government introduce new alcohol advertising policies that aim to reduce the social cost and misery associated with the misuse of alcohol (estimated to cost Australians about $8 billion, cause about 3,300 deaths and 72,000 hospitalisations annually) and to maintain the health and future well-being of Australians. This project will assess the impact of current advertising policies and the impact of a possible ban on alcohol advertising on the level of alcohol consumption in Australia. The results will be useful to the Australian government, the Australian community and the alcohol industry in developing new advertising policies that aim to reduce alcohol consumption.Read moreRead less