Harnessing Business Insights from Unstructured Customer Data. Resulting from customers’ widespread uptake of online channels to buy and communicate has been a surge in online reviews and social media posts. This textual information offers a viable alternative to surveys that Australian businesses currently conduct to obtain customer insights. However, these reviews are unstructured and require substantial pre-processing to extract underlying customer perceptions. Therefore, this project aims to ....Harnessing Business Insights from Unstructured Customer Data. Resulting from customers’ widespread uptake of online channels to buy and communicate has been a surge in online reviews and social media posts. This textual information offers a viable alternative to surveys that Australian businesses currently conduct to obtain customer insights. However, these reviews are unstructured and require substantial pre-processing to extract underlying customer perceptions. Therefore, this project aims to develop a novel machine learning approach to quantify the business-relevant information contained in textual information shared by customers online. This alternative approach will provide significant cost-saving benefits for a range of Australian companies, such as retailers, hotels, airlines and restaurants.Read moreRead less
Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents ex ....Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents extreme challenges due to the size and complexity of customer databases. The expected outcomes will enable Australian companies to attract and retain more customers, and make more efficient use of their marketing budget. Benefits include equipping companies to better compete domestically and globally.Read moreRead less
Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketi ....Understanding middle-aged women’s responses to alcohol/breast cancer risks. This project aims to identify the nature of alcohol consumption patterns by Australian women aged 45-64 in different socio-economic status groups, and how these are shaped in response to considerations of trust and future health risks. The project will focus on the known risk of alcohol for the development of breast cancer, which is particularly important given that Australian culture is saturated by alcohol use, marketing and social acceptability. This project aims to identify new strategies to transform behaviour change initiatives, which may differ by socio-economic status group. The project will be a model for national and global initiatives that seek to develop highly effective alcohol reduction messages and reduce alcohol-related harms.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE190101382
Funder
Australian Research Council
Funding Amount
$325,000.00
Summary
Optimising digital mental health care: how technology is used in practice. This project aims to develop the first national consensus statement on the use of technology in mental health care in Australia. The project will examine how Australian health practitioners currently use digital therapy programs, and synthesise this data with international evidence and input from Australian government, health service, and digital health experts. This project expects to improve the implementation of digita ....Optimising digital mental health care: how technology is used in practice. This project aims to develop the first national consensus statement on the use of technology in mental health care in Australia. The project will examine how Australian health practitioners currently use digital therapy programs, and synthesise this data with international evidence and input from Australian government, health service, and digital health experts. This project expects to improve the implementation of digital therapy tools using an innovative, theory-driven approach. Expected outcomes of this project include increased and optimal implementation of digital therapy tools among mental health care providers and enhanced capacity within the Australian health system to meet the high demand for services in the community.Read moreRead less
Borderline Personality as Social Phenomena. Mental disorders attract social stigma and those diagnosed are widely misunderstood. This project aims to collect and analyse accounts of people living with Borderline Personality Disorder (BPD) - mainly women - and perspectives of social support practitioners. The intended outcome is to provide a sophisticated understanding of BPD as a social phenomenon, develop sociological evidence based on lived experiences and generate Australian digital resources ....Borderline Personality as Social Phenomena. Mental disorders attract social stigma and those diagnosed are widely misunderstood. This project aims to collect and analyse accounts of people living with Borderline Personality Disorder (BPD) - mainly women - and perspectives of social support practitioners. The intended outcome is to provide a sophisticated understanding of BPD as a social phenomenon, develop sociological evidence based on lived experiences and generate Australian digital resources including narratives of BPD, creative outputs and practitioner perspectives. The anticipated goal of this project is to inform policy and community responses addressing stigma and marginalisation, and the improvement of social support for those affected by BPD.Read moreRead less
Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in ....Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.Read moreRead less
Social practices of oral health in Australian preschool children. The aim of the study is to explore "social practices" of oral health in Australian (Aboriginal and non-Aboriginal) preschool children. We use this emerging theory to move away from focusing on individuals and individual behaviour (and blame) to identify and map social practices: actions, materials and meanings families attribute to
child’s oral health. Expected project outcomes include identifying practices promoting or underminin ....Social practices of oral health in Australian preschool children. The aim of the study is to explore "social practices" of oral health in Australian (Aboriginal and non-Aboriginal) preschool children. We use this emerging theory to move away from focusing on individuals and individual behaviour (and blame) to identify and map social practices: actions, materials and meanings families attribute to
child’s oral health. Expected project outcomes include identifying practices promoting or undermining children’s oral health that can inform upstream and downstream policy directions and practices to improve health outcomes. This offers a new approach to "wicked" problems such as oral health where extensive
effort has not reduced morbidity and cost despite rhetoric that oral health is preventable.Read moreRead less
Global dementias: Examining structural vulnerability and dementia outcomes. This project aims to examine the social and cultural dimensions of dementia by using a comparative ethnographic approach to examine the experiences of people living with dementia in Australia, Malaysia and India. The project expects to generate new anthropological knowledge about structural inequalities by examining how dementia is responded to in diverse geographic, cultural and social settings. Expected outcomes of thi ....Global dementias: Examining structural vulnerability and dementia outcomes. This project aims to examine the social and cultural dimensions of dementia by using a comparative ethnographic approach to examine the experiences of people living with dementia in Australia, Malaysia and India. The project expects to generate new anthropological knowledge about structural inequalities by examining how dementia is responded to in diverse geographic, cultural and social settings. Expected outcomes of this project include the creation of a new evidence-base on dementia and the production of briefing documents to guide global health frameworks. The project should provide significant benefits for people living with dementia by providing locally-relevant strategies to respond to dementia and resultant disability.Read moreRead less
Child & Adolescent Victimisation: Prevalence & Predictors in Australia. This is a study to determine the rate and predictors of child and adolescent experiences of victimisation in an Australian population based sample.
This study will address widespread concerns about the experiences of violence by Australian children. No previous population based studies have addressed this issue.
Expected outcomes are published papers in major journals, policy relevant data provided to Commonwealth and State ....Child & Adolescent Victimisation: Prevalence & Predictors in Australia. This is a study to determine the rate and predictors of child and adolescent experiences of victimisation in an Australian population based sample.
This study will address widespread concerns about the experiences of violence by Australian children. No previous population based studies have addressed this issue.
Expected outcomes are published papers in major journals, policy relevant data provided to Commonwealth and State governments as well as relevant NGOs.
The consequences of child and adolescent victimisation are substantial. This study will point to both the causes and prioritise strategies to reduce the level of violence experienced by children.
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Re-conceptualising services from the perspectives of young people. This project aims to contribute the perspectives and voices of vulnerable young people to debates on the need for service reform. It will actively engage children and teens who have complex support needs in service re-design and decision making, and will trial child-led service initiatives. It will also explore organisational barriers to including young people in policy debate and service decision-making. Expected outcomes includ ....Re-conceptualising services from the perspectives of young people. This project aims to contribute the perspectives and voices of vulnerable young people to debates on the need for service reform. It will actively engage children and teens who have complex support needs in service re-design and decision making, and will trial child-led service initiatives. It will also explore organisational barriers to including young people in policy debate and service decision-making. Expected outcomes include increased knowledge of how to effectively engage young people, and understanding of the impact of their participation both for young people and for services. Read moreRead less