Things don’t always go better with Coke. This project aims to test whether soft drink use is governed partly by automatic processes (cognitive biases) that operate largely outside of conscious control. In so doing, the project expects to generate a new conceptual understanding of the mechanisms that drive the overconsumption of soft drinks. Expected outcomes include theoretical innovation, new research methodologies, and accessible cost-effective technologies for reducing excessive sugar intake ....Things don’t always go better with Coke. This project aims to test whether soft drink use is governed partly by automatic processes (cognitive biases) that operate largely outside of conscious control. In so doing, the project expects to generate a new conceptual understanding of the mechanisms that drive the overconsumption of soft drinks. Expected outcomes include theoretical innovation, new research methodologies, and accessible cost-effective technologies for reducing excessive sugar intake from soft drinks, in line with recent World Health Organization guidelines. These outcomes will contribute to combatting obesity and tooth decay.Read moreRead less
Improving the diagnosticity of eyewitness memory choices. Eyewitness identification error is common and costly. This project aims to improve the quality of information provided by eyewitnesses, and the ability of police officers and triers of fact (e.g., juries, judges) to evaluate this information. Laboratory investigations will determine how best to test memory and confidence to achieve this aim. A new class of cognitive models will provide a unified account of response accuracy, response time ....Improving the diagnosticity of eyewitness memory choices. Eyewitness identification error is common and costly. This project aims to improve the quality of information provided by eyewitnesses, and the ability of police officers and triers of fact (e.g., juries, judges) to evaluate this information. Laboratory investigations will determine how best to test memory and confidence to achieve this aim. A new class of cognitive models will provide a unified account of response accuracy, response time, and confidence, suitable for application to computerized testing scenarios. The models and testing methods validated in the laboratory will be refined for application in eyewitness memory settings, facilitating better evaluation of identification evidence, and potentially reducing wrongful convictions.Read moreRead less