Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine ....Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine the cognitive processes invoked by this pairing in order to determine how it competes with the provision of factual information. We aim to improve decision making in areas such as food choice and consumer understanding, as well as provide the knowledge base to support policy for regulating marketing communications.Read moreRead less
Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in ....Promoting youth wellbeing through participatory digital media: A multidisciplinary assessment of the mental health outcomes of cyber-participation. This innovative, multidisciplinary research addresses the urgent issue of youth mental health, and aims to investigate the impact of digital media participation on improving youth wellbeing. Key national benefits of this research are: the significant potential to contribute to the larger conception, prevention and promotion of youth mental health in Australia; evaluation of, and subsequent evidenced-based innovations, of POs' digital media programs to increase level of support for youth; and the training provided to emerging researchers in the project team.Read moreRead less