2018 marketing symposium to showcase innovative communication methods

Funded Activity Summary

Although a $2.7 billion industry the Australian seafood industry has traditionally lagged behind other primary producers in its ability to centrally organise, market and represent itself to consumers, regulators and the general public.
The formation of Seafood Industry Australia is a big step in correcting this anomaly.

There remains a strong need for seafood producers(fishers and Farmers) to understand the current seafood market,supply chain and advances in product development and marketing.

A further marketing symposium will provide industry with an update on the current trends and approaches, it would further benefit industry by:

1. Reinforcing with industry how effective marketing works.
2. Inspire participants with practical examples of effective marketing they coud apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill.
4. Identify and explain new marketing channels and the opportunities they present.
5. Demonstrate how to incorporate a systematic approach to developing a brand.
6. Identify meaningful and distinct consumer markets throgh market segmentation

It is clear the priority audience for the symposium are fishers and farmers looking to improve their profitability.


Objectives:
. 2 Outcome from Symposium should be that all sectors of Industry (ie Wild Catch, Aquaculture and Post Harvest) have a greater appreciation and understanding of the opportunities available to showcase their seafood through developed and innovative methods.
1. Create and promote a one day marketing Symposium
3. Develop an additional platform to Seafood Directions for all Industry sectors to convene and share information on a face to face level,

Funded Activity Details

Start Date: 29-05-2018

End Date: 26-10-2018

Funding Scheme: Funding Scheme not available

Funding Amount: $46,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Communications | Community | E-commerce & market platforms | Innovation | Market diversification | Market opportunities | Marketing | Processing & packaging | Profitability | Promotion | Stakeholder | Value Add

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