Fish and Chips Awards 2021

Funding Activity

Website
https://www.frdc.com.au/project/2020-110

Funding Status
Closed

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Funded Activity Summary

Throughout 2017-2019 FRDC established the Fish and Chip awards as a way to create debate around seafood, raise its profile and use this as a vehicle to promote information about sustainability, fisheries management and the R&D being undertaken to underpin it. The approach worked very well generating more than 90,000 votes, hundreds of media articles and millions of consumer views of that media coverage.

There is a need to ensure the base developed in the first three years is not lost and that SIA continues to build on it and centralise consumer-facing activities under the industry’s brand, Great Australian Seafood.

SIA will continue to deliver retailers, consumers and media information on the sustainability of Australian seafood, underutilised species, FishNames, CoOL, along with any other relevant R&D and extension.

In this initial year of SIA management, we will investigate the opportunities for sponsorship of the program and develop a timeline for a self-sustaining model.

There is also a need for SIA to demonstrate how an activity such as foodservice and consumer awards can deliver tangible results. To do this, SIA is looking to capture consumer opinion, engage retailers and measure behaviour.


Objectives:
1. Transfer the Fish and Chip Awards from FRDC to SIA
2. Rebadge the Fish and Chip Awards as the Great Australian Seafood Fish and Chip Awards
3. Raise awareness of Great Australian Seafood as a source of seafood information for retailers and consumers
4. Drive consumer and retailer engagement with Great Australian Seafood and the Australian seafood industry
5. Improve consumer awareness of the sustainability of the Australian seafood industry
6. Maintain the database of fish and chip shops, and consumers
7. Develop sponsorship opportunities
8. Develop awards Legacy and Contingency Plan.

Funded Activity Details

Start Date: 14-06-2021

End Date: 28-02-2022

Funding Scheme: Funding Scheme not available

Funding Amount: $80,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

RAC CMWTH

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